Xpressive

Colorful | Optimistic | Bold | Creative

THE LIFECYCLE MARKETING AGENCY

Xceptional

Commitment | Partner | Authentic | Team Spirit

THE LIFECYCLE MARKETING AGENCY

Xpert

Experience | Sharp | Savvy | Pioneers

THE LIFECYCLE MARKETING AGENCY

OUR SERVICES

What's on our mind

July 26, 2023

7 Marketing Collaboration Mistakes – And How to Avoid Them

Published first on Globe’s website Last February, Nike and Tiffany & Co. announced the launch of limited-edition shoes. The market was excited about the partnership between the two superbrands, expecting a creative, unusual, and inspiring product similar to Nike’s previous collaborations with Louis Vuitton and Swarovski. However, consumers were disappointed to learn that the joint […]

August 3, 2023

Swimming in Talent with an ‘Always on’ Talent Pool

Xtra-Mile & Amdocs Collaborate for an ‘Always on’ Pool of TalentsNurturing a Strong Talent Pool Strategy for Success In today’s competitive job market, efficient talent acquisition is crucial for any organization’s success. While it’s true that there are many fish in the sea, most of them aren’t the right ones for your company. With the […]

September 26, 2023

Our Prescription for Marketing Success in The Pharma Industry

Could you imagine that less than a decade ago, the pharmaceutical industry relied solely on face-to-face marketing? If you weren’t present at a conference or directly engaging with healthcare professionals, your marketing efforts simply didn’t exist. Now, leap ahead to 2023 –times have significantly changed. Digital marketing has become the cornerstone of modern pharmaceutical marketing […]

November 25, 2023

A Social Media Manager’s Guide for Navigating the Digital War

Platforms including TikTok, LinkedIn, Facebook, and Telegram have been overwhelmed with a surge of violent and distressing content. Compounding this issue, the rampant spread of fake news has intensified, exploiting the already chaotic digital landscape. So, how can we navigate through the fog of digital warfare in these tumultuous times? Our Content and Social Media […]