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THE LIFECYCLE MARKETING AGENCY

Xceptional

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THE LIFECYCLE MARKETING AGENCY

Xpert

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THE LIFECYCLE MARKETING AGENCY

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January 11, 2023

Instagram for EB

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]

January 11, 2023

Omnichannel Marketing

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]

January 11, 2023

TikTok for EB

TikTok to BE all you can EB While many companies have learned to use social media platforms such as LinkedIn and Facebook to search for potential employees and prospects, today, a large part of the population doesn’t use those platforms. Many of these people are on Instagram, Snapchat, and especially TikTok. Today, 44.1% of TikTok […]

January 11, 2023

TikTok 101

With over a billion users worldwide, TikTok keeps taking the world by storm. Using music, filters, and other effects, to generate creative short videos, it has far surpassed the child’s play or teenage pop culture often alluded to this platform. From recipes and travel blogs through fan facts and activism, all the way up to […]