What's on our mind

shutterstock 1834549054 vjwi7q - 7 Marketing Collaboration Mistakes - And How to Avoid Them
7 Marketing Collaboration Mistakes – And How to Avoid Them
Published first on Globe’s website Last February, Nike and Tiffany & Co. announced the launch of limited-edition shoes. The market was excited about the partnership between the two superbrands, expecting a creative, unusual, and inspiring product similar to Nike’s previous collaborations with Louis Vuitton and Swarovski.   However, consumers were disappointed to learn that the joint […]
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talent pool A 830X380 02 07 03 - Swimming in Talent with an 'Always on' Talent Pool 
Swimming in Talent with an ‘Always on’ Talent Pool 
 Xtra-Mile & Amdocs Collaborate for an ‘Always on’ Pool of TalentsNurturing a Strong Talent Pool Strategy for Success  In today’s competitive job market, efficient talent acquisition is crucial for any organization’s success. While it’s true that there are many fish in the sea, most of them aren’t the right ones for your company. With the […]
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The Pharma Industry B 830X380 copy 2 - Our Prescription for Marketing Success in The Pharma Industry
Our Prescription for Marketing Success in The Pharma Industry
Could you imagine that less than a decade ago, the pharmaceutical industry relied solely on face-to-face marketing? If you weren’t present at a conference or directly engaging with healthcare professionals, your marketing efforts simply didn’t exist. Now, leap ahead to 2023 –times have significantly changed. Digital marketing has become the cornerstone of modern pharmaceutical marketing […]
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391X241 - A Social Media Manager's Guide for Navigating the Digital War
A Social Media Manager’s Guide for Navigating the Digital War
Platforms including TikTok, LinkedIn, Facebook, and Telegram have been overwhelmed with a surge of violent and distressing content. Compounding this issue, the rampant spread of fake news has intensified, exploiting the already chaotic digital landscape. So, how can we navigate through the fog of digital warfare in these tumultuous times? Our Content and Social Media […]
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