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What's on our mind

January 11, 2023

TikTok 101

With over a billion users worldwide, TikTok keeps taking the world by storm. Using music, filters, and other effects, to generate creative short videos, it has far surpassed the child’s play or teenage pop culture often alluded to this platform. From recipes and travel blogs through fan facts and activism, all the way up to […]

February 5, 2023

Don’t Give Up on Traditional Marketing

Embrace The Dual Power of Hybrid Marketing Recently, we have seen how the Corona outburst, Gen Z entering the workforce, and the “Great Resignation” have contributed to new marketing trends while digital marketing is rapidly replacing traditional marketing. Gartner reports that 28% of marketers have already cut their traditional marketing budget in favor of digital […]

February 6, 2023

5 Things You Need to Know Before Switching to Google Analytics 4

“It’s our best analytics version ever!” Chances are you won’t hear Google CEO Sundar Pichai leap on stage and blare that out. However, you will hear Google recommendations far and wide that, if you’re a Google Analytics user, you should make the switch to Google Analytics 4, if you haven’t already. So, why now? Why […]

March 22, 2023

Pride | In the name of love

In 1984, the song Pride (In the Name of Love) emerged into the world, courtesy of Irish rock band U2. No, you haven’t reached a new music blog, and we at Xtra Mile haven’t replaced our main occupation. But Pride is the topic of this blog, because pride motivates us, for good or bad. It […]