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WhatsApp Image 2024 01 29 at 15.30.13 - The Marketing Outlook For 2024
The Marketing Outlook For 2024
As Featured in Globes- Israel Business News. “Live marketing, personalized campaigns, and AI-Driven brand narratives will be the trends in the coming year” , Sharon Israel predicts. 2024 is expected to bring a range of opportunities and new challenges to the marketing world. From the rise of Generative AI to the growth of real-time, unfiltered […]
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DS391X241 - Decoding Dark Social: Unraveling the Challenges and Smarter SEO Strategies for B2B Brands
Decoding Dark Social: Unraveling the Challenges and Smarter SEO Strategies for B2B Brands
Welcome to the intriguing world of Dark Social, a mysterious place where B2B brands often find themselves navigating through a fog of hidden content sharing. Dark Social refers to the under-the-radar sharing that happens via private messages, emails, and other elusive channels, hiding the true origins of content circulation. This veil of secrecy not only […]
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391X241 copy - How to keep content genuine in the age of AI
How to keep content genuine in the age of AI
With Chapt GPT becoming more and more common as a tool for content writers, we need to make sure that it is only a tool and not doing all of the work for us. The thing is, that GPT has an eerily consistent tone and style to its response from word choice, grammar, vocabulary, and […]
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391X241 B - B2B? B2C? B2H
B2B? B2C? B2H
Hey you! reading this! Where are you now? At the office? At home? Taking the dog out for a walk? Should we address you as a business? A customer? Or maybe a human being?    Traditionally, advertising was split into B2B and B2C, reflecting a clear divide between work and home. Yet, smartphones, social media, […]
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