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Essentials for Hi tech Marketing 391X241 - Essentials for Hi-Tech Marketers
Essentials for Hi-Tech Marketers
No matter how big or small a company is, the marketing of complex products to an educated audience remains one of the biggest challenges. In tech marketing, technology and business are intertwined and must appeal to businesspeople and technology professionals alike, as well as to decision-makers, influencers, and users. Do not be scared; you don’t […]
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Working magic with employee communities 391X241 באנר לעמודB - Creating & Maintaining Thriving Employee Communities
Creating & Maintaining Thriving Employee Communities
Join the club It was Darwin who recognized that humans travel in groups to maximize their chances of survival. However, the UCLA neuroscientist, Professor Matthew Lieberman, further excavated in his book that the human brain has evolved to value social connections as a reward in itself, and even more so, as a motivational catalyst. This […]
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Customer marketing 391X241 באנר לעמודD 1 - Customer Marketing – Putting Your B2B Customers in the Front Seat
Customer Marketing – Putting Your B2B Customers in the Front Seat
Current customers & beyond Most organizations devote their significant financial & physical resources to attracting new customers. Customer marketing, on the other hand, focuses on cultivating your existing customers’ loyalty, sparking their enthusiasm while preventing migration to your competitors, driving new sales within existing customers, and eventually earning you new customers as well. Past and […]
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391X241EB in the Post Pandemic World - Employer Branding in the Post-Pandemic World of Work
Employer Branding in the Post-Pandemic World of Work
Employer Branding in the Post-Pandemic World of Work The Law of the Jungle With the advent of the digital revolution and the Information Age, workplaces and Employer Branding have already begun undergoing dramatic changes, and the post-COVID era is forecasting further adjustments to content, technology, and employee advocacy. The Corona in 2020 emphasized the need […]
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