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January 1, 2025

Marketing Strategies and Tactics: NPOs & NGOs vs. Commercial Companies

Marketing is a fundamental aspect of both NGOs (Non-Governmental Organizations) and NPOs (Nonprofit Organizations), as well as commercial companies. However, the strategies and tactics employed by these entities often differ significantly due to their distinct goals, target audiences, and resources. The primary distinction lies in the objectives – NGOs and NPOs’ mission is typically related […]

February 4, 2025

How to Succeed on TikTok as a B2B Company

When we begin working with new clients, we often observe companies investing significant time and money into TikTok, only to end up with just 8 views on their videos and receive a single, often unrelated comment- like a Palestinian flag emoji. To help you avoid that frustration, here are 10 simple tips to boost your […]

February 11, 2025

Get Looted with AI

Get Looted with AI-Generated Assets AI technology has opened up an entire world of easy-to-implement repurposing strategies that you won’t want to miss. Here are a few examples of how we at Xtra Mile turn every piece of content into a complete package of marketing assets. Every Article Becomes a Podcast: By combining dialogue creation […]

February 11, 2025

Personalization with AI and Automation

In today’s world, planning and executing marketing campaigns without personalization is a crime. There is no excuse. With the power of AI and automation, every marketing strategy can and should be tailored to the specific needs of your audience. If you’re not doing this yet, here’s a short, bullshit(beep!)-free guide to implementing practical personalization solutions: […]