Say what? Considering that 90% of the current job market is candidate-driven (rather than by organizations), HR has had no choice but to evolve over the past 5-6 years to attract quality talent and retain employees. Organizations are adding marketing strategies, expressing their unique DNA and value proposition, and aimed at employee satisfaction and retention. […]
Once again, Xtra Mile has been recognized as a top B2B service provider by Clutch!
We are honored and thrilled to have been recognized by Clutch as a 2022 Clutch top advertising agency for the 2nd year in a row. Clutch is the top ratings and reviews platform for marketing and B2B companies. To qualify for a Clutch Leader Award, companies must demonstrate an exceptionally high level of ability to deliver top-tier […]
If you’re still not 100% sure what dark social is, it is essentially when any type of content is shared via private messaging applications like WhatsApp, WeChat, Instant Messenger, Snapchat, email, or text messaging. The term was coined in 2012 by Alexis Madrigal in his article The Dark Social: We Have the Whole History of […]
Are demand generation and lead generation the same? No, they are not! Here’s why.
Although businesses today continue measuring their digital marketing success by the number of leads their campaigns generate, the truth is that lead generation is no longer the be-all and end-all of B2B marketing. While campaigns on Facebook, LinkedIn, Instagram, and other channels still bring a great deal of value, many potential customers fail to connect […]