December 25, 2017
Account-Based Marketing (ABM) shakes things up in digital marketing by changing the focus from thousands of anonymous leads to a handful of cherry-picked individuals. An ABM campaign has the potential of generating far more value than most online campaigns since some businesses only need a few of the right type of client to hit their yearly numbers. But a successful account based marketing campaign is no simple task, and before you embark on your such an excursion, you should make sure you're prepared.