An engaging employee experience shapes a killer employer brand

A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer. 

It is this experience that increases employee engagement and pride in the company,
making them willing to share why it is their employer of choice.

So, what are the 3 trends in employee experience that can help position your organization as a top employer?


#1 CSR 

 Feeling a sense of purpose in one’s job, is one of the greatest contributors to employee engagement, as is the sense of meaning that accompanies working for a socially responsible organization. When social responsibility is aligned in the marketplace, workplace, community and environment a holistic a perception is created and the employer brand story becomes irresistible

#2 – Brand Ambassadors 

Employees galvanized into promoting the company brand play an important role in extending the reach of your employer brand among desired target audiences as well as enhancing the credibility and authenticity of its message. 

A Brand Ambassadors’ program, where employees also enhance their own personal brands, is a win-win situation that creates a positive experience and positive awareness for employees and employer alike.

#3 Learning and Development 

Opportunities for professional and personal development are amongst the strongest drivers for choosing an employer. The trend towards personalized learning means it is now the employees’ responsibility to develop themselves, while it becomes the employers’ responsibility to motivate and encourage employees to do so.

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Xtra mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, and the United States.

With over 15 years of experience working with leading customers in the high-tech, medical and technology industries, Xtra mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition 
cost (CAC).

Xtra mile provides A-Z marketing services that drive results. From engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing customers, we are a 360-degree marketing-services provider that walks the marketing journey.

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. 

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. 

All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.

As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. 

We help companies deliver the right message to differentiate themselves among their potential employees’ market, hire top talent, and maintain the best employees through ongoing iComm activities.

At Xtra mile, we do go the proverbial extra mile for our customers.

Ready when you are!

Let’s work together to create game-changing experiences

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