What B2B digital marketing in 2020 will look like

What B2B digital marketing in 2020 will look like

In less than a year’s time the clock will make its way to the year 2020, and we will be faced with changes to our B2B Digital Marketing strategies.

In this article we will explore together what the future might have in stores for us, it is only a couple of months away, so make sure you are as ready as you can be!  

Let’s start by analyzing the consumer of the future:

The modern consumer of today (either a business or an end consumer) is impatient, has a world of choices, and unlimited frontiers. 
As the consumer constantly evolves, the 2020 consumer is predicted to want and demand more.

What we predict based on trends and field experience is 4 factors:

If you are or are doing awesome – stress it, flaunt it.


It is hard to separate technology from consumer’s demands as we are heading towards an era of full technology adoption.

This is why… When strategizing for your 2020 digital marketing efforts, note that you will have to rely on two main pillars.

1) Make sure you are relying heavily on digital options with the right technology and that you focus on having friendly to use user interface and strong tools for data analysis.


2) Make sure you continue to invest your efforts with the personal touch, the “human behind the counter”.

Are you ready for 2020? We are!

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Xtra mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, and the United States.

With over 15 years of experience working with leading customers in the high-tech, medical and technology industries, Xtra mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition 
cost (CAC).

Xtra mile provides A-Z marketing services that drive results. From engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing customers, we are a 360-degree marketing-services provider that walks the marketing journey.

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. 

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. 

All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.

As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. 

We help companies deliver the right message to differentiate themselves among their potential employees’ market, hire top talent, and maintain the best employees through ongoing iComm activities.

At Xtra mile, we do go the proverbial extra mile for our customers.

Ready when you are!

Let’s work together to create game-changing experiences

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