Transparency of ads through the Facebook library

B2C Digital Marketing Tools that B2B Should Adopt

Did you know that you can now learn about all the live ads on Facebook?

It is true! You can now search through the Facebook’s Ad Library by choosing and searching for a company name, topic or organization to see a collection of ALL active adds that they are currently running.

1 - Transparency of ads through the Facebook library

LOOK:

2 - Transparency of ads through the Facebook library

You can see when the ad started running, the look and feel of each ad and you can even explore ads by different country.

3 - Transparency of ads through the Facebook library

Incredible, right?

We think so.

On top of that, you only need this link to explore the library. Anyone with or without a Facebook account can explore. No subscription necessary.

This changes traditional marketing research with straight access to your competitor’s paid marketing strategies.

You might be asking yourself: Why is Facebook doing this? The answer is… well, politics. Specifically, thanks to the 2016 U.S. presidential elections because of… well, I think you know.

In May 2018, Facebook launched an Ad Archive that showed ads only related to politics or policy issues. A year later, Facebook has decided to show inactive political ads AND on top of that also show ALL active ads about ANYTHING.

Which is great for Marketers, like you and me.

It is an open door into seeing what the competition is doing, where (in which countries) they are doing it and how they are doing it in Facebook, all, in real time.

It is also a medium to help us strategize and plan our customer’s paid and non-paid social media calendars with another layer of data in hand – competitor’s paid ads.

So go ahead and start exploring, we promise it will have you hooked for hours.

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FAQ

Xtra mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, and the United States.

With over 15 years of experience working with leading customers in the high-tech, medical and technology industries, Xtra mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition 
cost (CAC).

Xtra mile provides A-Z marketing services that drive results. From engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing customers, we are a 360-degree marketing-services provider that walks the marketing journey.

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. 

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. 

All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.

As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. 

We help companies deliver the right message to differentiate themselves among their potential employees’ market, hire top talent, and maintain the best employees through ongoing iComm activities.

At Xtra mile, we do go the proverbial extra mile for our customers.

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