If you want to stay relevant in your social media channels, you have to be part of the conversation and celebrating holidays, whatever they are, means you’re current.
It doesn’t have to be only Christmas, the New Year, or a national holiday, it can be award shows like the Oscars, Black Friday, or international fashion shows.
The nice thing about it is that they added a Google Calendar to it, so you can add your own holiday hashtags that resonate with your audience.
Take advantage of holiday hashtags to expand your reach and better categorize your content. You will be able to attract more people to your brand, product or service, both within your ‘standard’ audience as well as outside it, among people that search for those hashtag terms.
Here at Xtra mile we really like working with Sprout, where we manage many of our customers’ social channels, companies like ZIM, Samsung, Cellebrite and more.
Think about the possibilities!
The more hashtags you have, the better you can plan your campaigns around trending social media topics and the more engagement you get.