The Next Generation of Employer Branding strategy: Purpose Marketing

In the recent World Employer Branding Day conference, companies and thought leaders have discussed essential case studies from leading companies such as Microsoft, EY, and Lego.

We’ve learned how companies could significantly promote and strengthen their Employer Branding, especially during these times.

We at Xtra mile demonstrated how Purpose Marketing could leverage the company’s Employer Brand and innovation.

Our experience proved to us that implementing a Corporate Social Responsibility (CSR) strategy with an internal and external communication plan – would upgrade the company’s branding, build trust within the target audience, and increase employee involvement.

Watch our full lecture here:

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