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ga4 A2 830X380 1 - 5 Things You Need to Know Before Switching to Google Analytics 4

5 Things You Need to Know Before Switching to Google Analytics 4

“It’s our best analytics version ever!” Chances are you won’t hear Google CEO Sundar Pichai leap on stage and blare that out. However, you will hear Google recommendations far and wide that, if you’re a Google Analytics user, you should make the switch to Google Analytics 4, if you haven’t already. So, why now? Why […]
hybrid A2 830X380 copy 3 - Don’t Give Up on Traditional Marketing

Don’t Give Up on Traditional Marketing

Embrace The Dual Power of Hybrid Marketing Recently, we have seen how the Corona outburst, Gen Z entering the workforce, and the “Great Resignation” have contributed to new marketing trends while digital marketing is rapidly replacing traditional marketing. Gartner reports that 28% of marketers have already cut their traditional marketing budget in favor of digital […]
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TikTok 101

With over a billion users worldwide, TikTok keeps taking the world by storm. Using music, filters, and other effects, to generate creative short videos, it has far surpassed the child’s play or teenage pop culture often alluded to this platform. From recipes and travel blogs through fan facts and activism, all the way up to […]
tik tokm 1010 391X241 A3 - TikTok for EB

TikTok for EB

TikTok to BE all you can EB While many companies have learned to use social media platforms such as LinkedIn and Facebook to search for potential employees and prospects, today, a large part of the population doesn’t use those platforms. Many of these people are on Instagram, Snapchat, and especially TikTok. Today, 44.1% of TikTok […]
- Omnichannel Marketing

Omnichannel Marketing

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]
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Instagram for EB

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]
Instagram - Instagram 101

Instagram 101

Reach new heights with Instagram Contrary to what most people believe, Instagram is a treasure trove of opportunities for B2B companies. Among the major social sites, Instagram fosters the most interactions per individual follower, according to Track Maven’s research. The platform facilitates the sharing of photos and videos over a social network and reaches over […]
Demand Gen and Leadgen Post 391X241 - Are demand generation and lead generation the same? No, they are not! Here’s why.

Are demand generation and lead generation the same? No, they are not! Here’s why.

Although businesses today continue measuring their digital marketing success by the number of leads their campaigns generate, the truth is that lead generation is no longer the be-all and end-all of B2B marketing. While campaigns on Facebook, LinkedIn, Instagram, and other channels still bring a great deal of value, many potential customers fail to connect […]
391X241 A2 1 - Take Dark Social into the Light

Take Dark Social into the Light

If you’re still not 100% sure what dark social is, it is essentially when any type of content is shared via private messaging applications like WhatsApp, WeChat, Instant Messenger, Snapchat, email, or text messaging. The term was coined in 2012 by Alexis Madrigal in his article The Dark Social: We Have the Whole History of […]
391X241 A2 - Once again, Xtra Mile has been recognized as a top B2B service provider by Clutch!

Once again, Xtra Mile has been recognized as a top B2B service provider by Clutch!

We are honored and thrilled to have been recognized by Clutch as a 2022 Clutch top advertising agency for the 2nd year in a row.  Clutch is the top ratings and reviews platform for marketing and B2B companies. To qualify for a Clutch Leader Award, companies must demonstrate an exceptionally high level of ability to deliver top-tier […]
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