Our Blog

In the modern business world, complying with Environmental, Social, and Governance (ESG) regulations is just the beginning. While meeting these standards is critical, it’s not enough in order to stay competitive. The real opportunity lies in transforming ESG efforts and successes into strategic assets that can elevate your brand, attract top talent, and enhance investor […]

In today’s digital world, businesses are continually seeking innovative ways to capture customers’ attention. Video marketing remains a powerful tool, with 91% of companies now incorporating videos into their marketing strategies. Yet, a significant number still struggle with execution. While the importance of video is widely recognized, many companies fail to integrate it effectively into […]

In today’s rapidly evolving digital landscape, one principle remains steadfast: people do business with people. As interpersonal encounters become rarer, thought leadership emerges as a powerful alternative to traditional marketing, positioning companies as industry leaders and building strong, trust-based relationships with target audiences. In this blog, we’ll explore the key benefits of thought leadership and […]

In the relentless race for digital dominance, successful B2B marketing isn’t just about reaching your audience—it’s about meeting them at the right time with the right message. This approach is revolutionizing how businesses forge meaningful connections with their customers, driving unprecedented success. Mastering this art is what sets successful brands apart from the rest, so […]

Hey you! reading this! Where are you now? At the office? At home? Taking the dog out for a walk? Should we address you as a business? A customer? Or maybe a human being?    Traditionally, advertising was split into B2B and B2C, reflecting a clear divide between work and home. Yet, smartphones, social media, […]

With Chapt GPT becoming more and more common as a tool for content writers, we need to make sure that it is only a tool and not doing all of the work for us. The thing is, that GPT has an eerily consistent tone and style to its response from word choice, grammar, vocabulary, and […]

Welcome to the intriguing world of Dark Social, a mysterious place where B2B brands often find themselves navigating through a fog of hidden content sharing. Dark Social refers to the under-the-radar sharing that happens via private messages, emails, and other elusive channels, hiding the true origins of content circulation. This veil of secrecy not only […]

2023 was a seismic year for social media, marked by monumental changes that left an irreversible mark on the digital landscape. From the rise of Gen AI to the explosive growth of short-form video platforms and Twitter’s rebranding to ‘X,’ the social media sphere experienced shifts that set the stage for what promises to be […]

As Featured in Globes- Israel Business News. “In testing times, and with world opinion divided, Israeli companies operating internationally need to project strength”, says marketing expert Sharon Israel. Ever since the cruel, bloody, and deadly day of Saturday, October 7th, our routine has shattered in every possible way. Our country is engulfed in deep sorrow […]

Platforms including TikTok, LinkedIn, Facebook, and Telegram have been overwhelmed with a surge of violent and distressing content. Compounding this issue, the rampant spread of fake news has intensified, exploiting the already chaotic digital landscape.  So, how can we navigate through the fog of digital warfare in these tumultuous times? Our Content and Social Media […]