Our Blog

We tell it like it is

Demand Gen and Leadgen Post 391X241 - Are demand generation and lead generation the same? No, they are not! Here’s why.

Are demand generation and lead generation the same? No, they are not! Here’s why.

Although businesses today continue measuring their digital marketing success by the number of leads their campaigns generate, the truth is that lead generation is no longer the be-all and end-all of B2B marketing. While campaigns on Facebook, LinkedIn, Instagram, and other channels still bring a great deal of value, many potential customers fail to connect […]
391X241 A2 1 - Take Dark Social into the Light

Take Dark Social into the Light

If you’re still not 100% sure what dark social is, it is essentially when any type of content is shared via private messaging applications like WhatsApp, WeChat, Instant Messenger, Snapchat, email, or text messaging. The term was coined in 2012 by Alexis Madrigal in his article The Dark Social: We Have the Whole History of […]
391X241 A2 - Once again, Xtra Mile has been recognized as a top B2B service provider by Clutch!

Once again, Xtra Mile has been recognized as a top B2B service provider by Clutch!

We are honored and thrilled to have been recognized by Clutch as a 2022 Clutch top advertising agency for the 2nd year in a row.  Clutch is the top ratings and reviews platform for marketing and B2B companies. To qualify for a Clutch Leader Award, companies must demonstrate an exceptionally high level of ability to deliver top-tier […]
EVPEmployee 1 - Turning EVP to employee experience 

Turning EVP to employee experience 

Say what? Considering that 90% of the current job market is candidate-driven (rather than by organizations), HR has had no choice but to evolve over the past 5-6 years to attract quality talent and retain employees.  Organizations are adding marketing strategies, expressing their unique DNA and value proposition, and aimed at employee satisfaction and retention. […]
CaregivingERG 1 - Caregiving ERG

Caregiving ERG

Let’s talk more about how to care for your caregivers with dignity >> In the past 15 years, the number of adult children caring for elderly and/or ill parents has tripled itself. One out of four (mostly Baby Boomers) is caring for a parent while being in the midst of their careers and aspirations beyond […]
Essentials for Hi tech Marketing 391X241 - Essentials for Hi-Tech Marketers

Essentials for Hi-Tech Marketers

No matter how big or small a company is, the marketing of B2B Solutions to an educated audience remains one of the biggest challenges . In tech marketing, technology and business are intertwined and must appeal to businesspeople and technology professionals alike, as well as to decision-makers, influencers, and users. Do not be scared; you […]
Working magic with employee communities 391X241 באנר לעמודB - Creating & Maintaining Thriving Employee Communities

Creating & Maintaining Thriving Employee Communities

Watch our short webinar (only 30 minutes, because we know your time is valuable) to learn more about organizational communities. Using a CyberArk use case, the webinar illustrates how an ambassador community represents the organization in a powerful, effective, and authentic manner. Join the club It was Darwin who recognized that humans travel in groups […]
Customer marketing 391X241 באנר לעמודD 1 - Customer Marketing – Putting Your B2B Customers in the Front Seat

Customer Marketing – Putting Your B2B Customers in the Front Seat

Current customers & beyond Most organizations devote their significant financial & physical resources to attracting new customers. Customer marketing, on the other hand, focuses on cultivating your existing customers’ loyalty, sparking their enthusiasm while preventing migration to your competitors, driving new sales within existing customers, and eventually earning you new customers as well. Past and […]
391X241EB in the Post Pandemic World - Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work The Law of the Jungle With the advent of the digital revolution and the Information Age, workplaces and Employer Branding have already begun undergoing dramatic changes, and the post-COVID era is forecasting further adjustments to content, technology, and employee advocacy. The Corona in 2020 emphasized the need […]
ISMG XM 391X241 באנר לעמוד - A significant acquisition in the marketing and media sector

A significant acquisition in the marketing and media sector

lSMG – a global cybersecurity education and intelligence group -announces majority stake acquisition in the Israeli marketing agency Xtra-Mile. ISMG is expected to invest more than NIS 200 M in the local market by 2025 Following the acquisition, Xtra Mile will significantly grow its global activities and provide employment opportunities to hundreds of people, specializing […]
To fully understand the value of going the Xtra Mile,
we suggest you talk to our clients!

Leave your details and we’ll set up a meeting with one of our customers

Apply for a job