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Could you imagine that less than a decade ago, the pharmaceutical industry relied solely on face-to-face marketing? If you weren’t present at a conference or directly engaging with healthcare professionals, your marketing efforts simply didn’t exist. Now, leap ahead to 2023 –times have significantly changed. Digital marketing has become the cornerstone of modern pharmaceutical marketing […]

 Xtra-Mile & Amdocs Collaborate for an ‘Always on’ Pool of TalentsNurturing a Strong Talent Pool Strategy for Success  In today’s competitive job market, efficient talent acquisition is crucial for any organization’s success. While it’s true that there are many fish in the sea, most of them aren’t the right ones for your company. With the […]

In the ever-evolving business landscape, companies are increasingly turning to partner marketing strategies to achieve their goals efficiently. However, implementing effective partner marketing campaigns can be challenging and prone to mistakes. How should your strategy look so that each party benefits from the partnership? In this article, we’ll explore 4 steps to consider when trying […]

Are we at the beginning of a new era of online interactions? Meta would like us to think so, as it launched Threads, a “text-based conversation app” backed by Instagram that promises to shift how users communicate and connect with a positive, refreshing, and engaging experience. In the short time since its launch, it has […]

Adding the Xtra to Ordinary: Thought Leadership and PPC are The Dynamic Duo for Explosive Success In the ever evolving and vast expanse that is today’s digital landscape, where countless brands compete for attention, the need for differentiated marketing has never been more crucial. In a world filled with noise and sameness, standing out and […]

In an era of economic downturns, where companies may be scaling down their operations and slowing down their hiring processes, the importance of Employer Branding (EB) cannot be overstated. Even during these challenging times, it is crucial to continue investing in EB to maintain a strong position as a leading employer. Let’s explore why EB […]

When it comes to CISOs, not all digital content is equal  4 tips for Engaging CISOs from ISMG and the Cyntia Institute   Cybersecurity is an ever-evolving field, and staying ahead of the curve is critical for today’s CISOs. In such a fast-paced industry, digital content is an excellent way for marketers to engage with […]

“It’s our best analytics version ever!” Chances are you won’t hear Google CEO Sundar Pichai leap on stage and blare that out. However, you will hear Google recommendations far and wide that, if you’re a Google Analytics user, you should make the switch to Google Analytics 4, if you haven’t already. So, why now? Why […]

Embrace The Dual Power of Hybrid Marketing Recently, we have seen how the Corona outburst, Gen Z entering the workforce, and the “Great Resignation” have contributed to new marketing trends while digital marketing is rapidly replacing traditional marketing. Gartner reports that 28% of marketers have already cut their traditional marketing budget in favor of digital […]

With over a billion users worldwide, TikTok keeps taking the world by storm. Using music, filters, and other effects, to generate creative short videos, it has far surpassed the child’s play or teenage pop culture often alluded to this platform. From recipes and travel blogs through fan facts and activism, all the way up to […]