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391X241 B - B2B? B2C? B2H

B2B? B2C? B2H

Hey you! reading this! Where are you now? At the office? At home? Taking the dog out for a walk? Should we address you as a business? A customer? Or maybe a human being?    Traditionally, advertising was split into B2B and B2C, reflecting a clear divide between work and home. Yet, smartphones, social media, […]
391X241 copy - How to keep content genuine in the age of AI

How to keep content genuine in the age of AI

With Chapt GPT becoming more and more common as a tool for content writers, we need to make sure that it is only a tool and not doing all of the work for us. The thing is, that GPT has an eerily consistent tone and style to its response from word choice, grammar, vocabulary, and […]
DS391X241 - Decoding Dark Social: Unraveling the Challenges and Smarter SEO Strategies for B2B Brands

Decoding Dark Social: Unraveling the Challenges and Smarter SEO Strategies for B2B Brands

Welcome to the intriguing world of Dark Social, a mysterious place where B2B brands often find themselves navigating through a fog of hidden content sharing. Dark Social refers to the under-the-radar sharing that happens via private messages, emails, and other elusive channels, hiding the true origins of content circulation. This veil of secrecy not only […]
391X241 1 - 6 Social Media Trends to Look Out for in 2024

6 Social Media Trends to Look Out for in 2024

2023 was a seismic year for social media, marked by monumental changes that left an irreversible mark on the digital landscape. From the rise of Gen AI to the explosive growth of short-form video platforms and Twitter’s rebranding to ‘X,’ the social media sphere experienced shifts that set the stage for what promises to be […]
War affected 391X241 - How should war-affected Israeli companies face the world?

How should war-affected Israeli companies face the world?

As Featured in Globes- Israel Business News. “In testing times, and with world opinion divided, Israeli companies operating internationally need to project strength”, says marketing expert Sharon Israel. Ever since the cruel, bloody, and deadly day of Saturday, October 7th, our routine has shattered in every possible way. Our country is engulfed in deep sorrow […]
391X241 - A Social Media Manager's Guide for Navigating the Digital War

A Social Media Manager’s Guide for Navigating the Digital War

Platforms including TikTok, LinkedIn, Facebook, and Telegram have been overwhelmed with a surge of violent and distressing content. Compounding this issue, the rampant spread of fake news has intensified, exploiting the already chaotic digital landscape.  So, how can we navigate through the fog of digital warfare in these tumultuous times? Our Content and Social Media […]
The Pharma Industry B 830X380 copy 2 - Our Prescription for Marketing Success in The Pharma Industry

Our Prescription for Marketing Success in The Pharma Industry

Could you imagine that less than a decade ago, the pharmaceutical industry relied solely on face-to-face marketing? If you weren’t present at a conference or directly engaging with healthcare professionals, your marketing efforts simply didn’t exist. Now, leap ahead to 2023 –times have significantly changed. Digital marketing has become the cornerstone of modern pharmaceutical marketing […]
talent pool A 830X380 02 07 03 - Swimming in Talent with an 'Always on' Talent Pool 

Swimming in Talent with an ‘Always on’ Talent Pool 

Xtra-Mile & Amdocs Collaborate for an ‘Always on’ Pool of TalentsNurturing a Strong Talent Pool Strategy for Success  In today’s competitive job market, efficient talent acquisition is crucial for any organization’s success. While it’s true that there are many fish in the sea, most of them aren’t the right ones for your company. With the […]
4 steps A 830X380 01 - 4 Steps to Creating Effective ISV Partner Marketing: 

4 Steps to Creating Effective ISV Partner Marketing: 

In the ever-evolving business landscape, companies are increasingly turning to partner marketing strategies to achieve their goals efficiently. However, implementing effective partner marketing campaigns can be challenging and prone to mistakes. How should your strategy look so that each party benefits from the partnership? In this article, we’ll explore 4 steps to consider when trying […]
Untitled design 13 - The Stitch about Threads

The Stitch about Threads

Are we at the beginning of a new era of online interactions? Meta would like us to think so, as it launched Threads, a “text-based conversation app” backed by Instagram that promises to shift how users communicate and connect with a positive, refreshing, and engaging experience. In the short time since its launch, it has […]
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