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Working magic with employee communities 391X241 באנר לעמודB - Creating & Maintaining Thriving Employee Communities

Creating & Maintaining Thriving Employee Communities

Join the club It was Darwin who recognized that humans travel in groups to maximize their chances of survival. However, the UCLA neuroscientist, Professor Matthew Lieberman, further excavated in his book that the human brain has evolved to value social connections as a reward in itself, and even more so, as a motivational catalyst. This […]
Customer marketing 391X241 באנר לעמודD 1 - Customer Marketing – Putting Your B2B Customers in the Front Seat

Customer Marketing – Putting Your B2B Customers in the Front Seat

Current customers & beyond Most organizations devote their significant financial & physical resources to attracting new customers. Customer marketing, on the other hand, focuses on cultivating your existing customers’ loyalty, sparking their enthusiasm while preventing migration to your competitors, driving new sales within existing customers, and eventually earning you new customers as well. Past and […]
391X241EB in the Post Pandemic World - Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work The Law of the Jungle With the advent of the digital revolution and the Information Age, workplaces and Employer Branding have already begun undergoing dramatic changes, and the post-COVID era is forecasting further adjustments to content, technology, and employee advocacy. The Corona in 2020 emphasized the need […]
ISMG XM 391X241 באנר לעמוד - A significant acquisition in the marketing and media sector

A significant acquisition in the marketing and media sector

lSMG – a global cybersecurity education and intelligence group -announces majority stake acquisition in the Israeli marketing agency Xtra-Mile. ISMG is expected to invest more than NIS 200 M in the local market by 2025 Following the acquisition, Xtra Mile will significantly grow its global activities and provide employment opportunities to hundreds of people, specializing […]
B2B marketing on TikTok 391X241 באנר לעמוד - B2B marketing on TikTok

B2B marketing on TikTok

As of 2020, almost 3 years post launch, TikTok has opened its cyber gates for businesses and has harnessed thousands of business accounts so far. As TikTok harbors an endless array of subcultures, all kinds of businesses use the platform to build awareness, create interest, and add spice to drive sales. Businesses found many of […]
פייסבוק 1080x1080 100 - Social media in Thailand for B2B companies

Social media in Thailand for B2B companies

Social Media in Thailand As part of our series of short insightful webinars, we invited our customers to say Sawasdee (“sah-wah-dee”) to the social media in Thailand with Ophir Penso, our very own marketing department manager at Xtra-Mile. With Thailand’s globalization, embracement of progressive ideas, and its digital revolution, the Thais have significantly broadened their […]
385x250 penguin - Employer Challenges in the Great Resignation Era

Employer Challenges in the Great Resignation Era

In the postpandemic world where the ‘new’ normal is no longer new, a whole new set of challenges have emerged in the work environment. According to Microsoft’s Work Trend Index, 41% of the workforce are considering quitting, remote job postings on LinkedIn increased over 5X since the pandemic, and hybrid/flexible work is here to stay. […]
Clutch 2.0 380X380 - Xtra Mile was awarded 4 Clutch badges for 2021

Xtra Mile was awarded 4 Clutch badges for 2021

Imagine how honored we were at Xtra-mile to learn we have received no less than 4(!!!!) badges including the ‘top advertising marketing agencies’ award for 2021 from Clutch. Being recognized as among the best on Clutch in the marketing industry has boasted our teams at Xtra-mile as well as our clients. Clutch, the leading ratings […]
- Weibo 101

Weibo 101

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?
385x250 10 - How To Translate Western Marketing for an Eastern Audience

How To Translate Western Marketing for an Eastern Audience

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?

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