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The Dynamic Duo: Thought Leadership and PPC

In the ever evolving and vast expanse that is today’s digital landscape, where countless brands compete for attention, the need for differentiated marketing has never been more crucial. In a world filled with noise and sameness, standing out and delivering high-quality, expert content has become a necessity. High-quality and valuable content ; establishes your brand […]
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Unveiling the Essentials of Employer Branding in Today’s Economy

In an era of economic downturns, where companies may be scaling down their operations and slowing down their hiring processes, the importance of Employer Branding (EB) cannot be overstated. Even during these challenging times, it is crucial to continue investing in EB to maintain a strong position as a leading employer. Let’s explore why EB […]
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4 Tips For Marketing with CISOs

When it comes to CISOs, not all digital content is equal  4 tips for Engaging CISOs from ISMG and the Cyntia Institute   Cybersecurity is an ever-evolving field, and staying ahead of the curve is critical for today’s CISOs. In such a fast-paced industry, digital content is an excellent way for marketers to engage with […]
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5 Things You Need to Know Before Switching to Google Analytics 4

“It’s our best analytics version ever!” Chances are you won’t hear Google CEO Sundar Pichai leap on stage and blare that out. However, you will hear Google recommendations far and wide that, if you’re a Google Analytics user, you should make the switch to Google Analytics 4, if you haven’t already. So, why now? Why […]
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Don’t Give Up on Traditional Marketing

Embrace The Dual Power of Hybrid Marketing Recently, we have seen how the Corona outburst, Gen Z entering the workforce, and the “Great Resignation” have contributed to new marketing trends while digital marketing is rapidly replacing traditional marketing. Gartner reports that 28% of marketers have already cut their traditional marketing budget in favor of digital […]
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TikTok 101

With over a billion users worldwide, TikTok keeps taking the world by storm. Using music, filters, and other effects, to generate creative short videos, it has far surpassed the child’s play or teenage pop culture often alluded to this platform. From recipes and travel blogs through fan facts and activism, all the way up to […]
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TikTok for EB

TikTok to BE all you can EB While many companies have learned to use social media platforms such as LinkedIn and Facebook to search for potential employees and prospects, today, a large part of the population doesn’t use those platforms. Many of these people are on Instagram, Snapchat, and especially TikTok. Today, 44.1% of TikTok […]
- Omnichannel Marketing

Omnichannel Marketing

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]
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Instagram for EB

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]
Instagram - Instagram 101

Instagram 101

Reach new heights with Instagram Contrary to what most people believe, Instagram is a treasure trove of opportunities for B2B companies. Among the major social sites, Instagram fosters the most interactions per individual follower, according to Track Maven’s research. The platform facilitates the sharing of photos and videos over a social network and reaches over […]
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