Our Blog

With over a billion users worldwide, TikTok keeps taking the world by storm. Using music, filters, and other effects, to generate creative short videos, it has far surpassed the child’s play or teenage pop culture often alluded to this platform. From recipes and travel blogs through fan facts and activism, all the way up to […]

TikTok to BE all you can EB While many companies have learned to use social media platforms such as LinkedIn and Facebook to search for potential employees and prospects, today, a large part of the population doesn’t use those platforms. Many of these people are on Instagram, Snapchat, and especially TikTok. Today, 44.1% of TikTok […]

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]

Reach new heights with Instagram Contrary to what most people believe, Instagram is a treasure trove of opportunities for B2B companies. Among the major social sites, Instagram fosters the most interactions per individual follower, according to Track Maven’s research. The platform facilitates the sharing of photos and videos over a social network and reaches over […]

Although businesses today continue measuring their digital marketing success by the number of leads their campaigns generate, the truth is that lead generation is no longer the be-all and end-all of B2B marketing. While campaigns on Facebook, LinkedIn, Instagram, and other channels still bring a great deal of value, many potential customers fail to connect […]

If you’re still not 100% sure what dark social is, it is essentially when any type of content is shared via private messaging applications like WhatsApp, WeChat, Instant Messenger, Snapchat, email, or text messaging. The term was coined in 2012 by Alexis Madrigal in his article The Dark Social: We Have the Whole History of […]

We are honored and thrilled to have been recognized by Clutch as a 2022 Clutch top advertising agency for the 2nd year in a row.  Clutch is the top ratings and reviews platform for marketing and B2B companies. To qualify for a Clutch Leader Award, companies must demonstrate an exceptionally high level of ability to deliver top-tier […]

Say what? Considering that 90% of the current job market is candidate-driven (rather than by organizations), HR has had no choice but to evolve over the past 5-6 years to attract quality talent and retain employees.  Organizations are adding marketing strategies, expressing their unique DNA and value proposition, and aimed at employee satisfaction and retention. […]

Let’s talk more about how to care for your caregivers with dignity >> In the past 15 years, the number of adult children caring for elderly and/or ill parents has tripled itself. One out of four (mostly Baby Boomers) is caring for a parent while being in the midst of their careers and aspirations beyond […]