Our Blog

Say what? Considering that 90% of the current job market is candidate-driven (rather than by organizations), HR has had no choice but to evolve over the past 5-6 years to attract quality talent and retain employees.  Organizations are adding marketing strategies, expressing their unique DNA and value proposition, and aimed at employee satisfaction and retention. […]

Let’s talk more about how to care for your caregivers with dignity >> In the past 15 years, the number of adult children caring for elderly and/or ill parents has tripled itself. One out of four (mostly Baby Boomers) is caring for a parent while being in the midst of their careers and aspirations beyond […]

No matter how big or small a company is, the marketing of B2B Solutions to an educated audience remains one of the biggest challenges . In tech marketing, technology and business are intertwined and must appeal to businesspeople and technology professionals alike, as well as to decision-makers, influencers, and users. Do not be scared; you […]

Watch our short webinar (only 30 minutes, because we know your time is valuable) to learn more about organizational communities. Using a CyberArk use case, the webinar illustrates how an ambassador community represents the organization in a powerful, effective, and authentic manner. Join the club It was Darwin who recognized that humans travel in groups […]

Current customers & beyond Most organizations devote their significant financial & physical resources to attracting new customers. Customer marketing, on the other hand, focuses on cultivating your existing customers’ loyalty, sparking their enthusiasm while preventing migration to your competitors, driving new sales within existing customers, and eventually earning you new customers as well. Past and […]

Employer Branding in the Post-Pandemic World of Work The Law of the Jungle With the advent of the digital revolution and the Information Age, workplaces and Employer Branding have already begun undergoing dramatic changes, and the post-COVID era is forecasting further adjustments to content, technology, and employee advocacy. The Corona in 2020 emphasized the need […]

lSMG – a global cybersecurity education and intelligence group -announces majority stake acquisition in the Israeli marketing agency Xtra-Mile. ISMG is expected to invest more than NIS 200 M in the local market by 2025 Following the acquisition, Xtra Mile will significantly grow its global activities and provide employment opportunities to hundreds of people, specializing […]

As of 2020, almost 3 years post launch, TikTok has opened its cyber gates for businesses and has harnessed thousands of business accounts so far. As TikTok harbors an endless array of subcultures, all kinds of businesses use the platform to build awareness, create interest, and add spice to drive sales. Businesses found many of […]

Social Media in Thailand As part of our series of short insightful webinars, we invited our customers to say Sawasdee (“sah-wah-dee”) to the social media in Thailand with Ophir Penso, our very own marketing department manager at Xtra-Mile. With Thailand’s globalization, embracement of progressive ideas, and its digital revolution, the Thais have significantly broadened their […]

In the postpandemic world where the ‘new’ normal is no longer new, a whole new set of challenges have emerged in the work environment. According to Microsoft’s Work Trend Index, 41% of the workforce are considering quitting, remote job postings on LinkedIn increased over 5X since the pandemic, and hybrid/flexible work is here to stay. […]