Customer Lifetime Value
CLV, CAC AND BEYOND
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CUSTOMER LIFETIME VALUE AND RETENTION
At Xtra Mile, we know that capturing interest, nurturing prospects and successfully carrying them through a funnel is not the whole story. The real value is in the long-term relationship and the degree of a customer’s engagement with a business, its products, services and people.
We provide a 360-degree view of each customer to build long-lasting relationships, create strong loyalty to the brands and offer the right incentives for the right opportunity. We develop retention tactics that ensure lower customer acquisition costs (CAC) and higher customer lifetime value (CLV):
- Retention-marketing strategies
- Personalized relationship building
- Cross-sell and upsell campaigns
- Traditional and digital marketing campaigns for continued engagement
- Loyalty programs
- User groups’ meetings
- Response sequences and proactive processes
- Customer-satisfaction activities and surveys
