Digital Marketing

Xtra Mile is a result-driven marketing powerhouse for B2B companies in the IT, software, hi-tech, and life-sciences sectors.

Fueled by our intimate knowledge of the digital landscape, our track record with the combination of digital, B2B, and technology, and recognition by the industry, we have perfected this interaction into a science.

We build and power up our customers’ brands and market presence, transform their business, and earn tangible results. Boost performance, and get awareness and quality leads with Xtra Mile. Start here:

Why Us?

Because we’re not just a marketing agency and we’re not just a digital agency - we are a digital marketing agency
Because we come from the marketing world and truly know how marketing works in the physical world, how real consumers feel and think
Because we were the first to do digital marketing for B2B - we were born to consolidate everything we know about marketing and digital into the B2B world
Because we come from the hi-tech world and know it better than any other company - it’s not by chance that we’ve been certified by the likes of IBM, Microsoft, EMC, NetApp, and Cisco
And most importantly, because we truly understand the interaction between the three languages - digital, B2B, and technology; we are true marketing polyglots

Digital
Marketing

B2B

Technology
Companies

Tangible Results

What we do?

We do digital marketing and provide top-notch digital marketing solutions to B2B companies with proven results.

We use digital channels to reach, nurture, and convert them into buyers who interact physically with your company. As digital marketing experts, we specialize in various industries, including cyber, fintech, food tech, software, communications, medical, and pharma. From performance to ABM, our digital marketing strategy focuses on marketing automation, performance-based campaigns, remarketing, CPC, SEO, RTB, and geolocation; we buy media, do programmatic marketing, and much more.

We cut, slice and segment your target audiences. We use platforms like Google, Bing, Yahoo Gimini, and others, as well as programmatic tools that we know will bring results. We measure your digital performance and make changes as soon as needed. Or in other words – we help you develop your digital strategy and presence and execute it for you.

Or in other words – we help you develop an effective digital strategy and presence and execute it for you. Take Your Company to the Next Marketing Level. Contact Us for a Tailored Offer Today.

WHAT WE OFFER?

Marketing Automation

Our digital marketing services put marketing automation technology to work for you, not only generating leads but making it the core of your customer engagement and prospect-nurturing lifecycle: Marketo, HubSpot, Outbrain, Taboola, DoubleClick, Moz, Lead Forensics, Google Analytics, Tag Manager.

Read more about our success story with HubSpot

Content Funnel

For Xtra mile, it’s the right content, for the right channel, for the right persona, at the right time in the funnel. Our content speaks the language of B2B and technology. It speaks the language of the people who read it: finance, IT, procurement or consumers. Good content speaks the business language of the target audience and serves its specific purpose in the journey

Social Media and P2P Campaigns

In line with our credo, our social, digital marketing strategy and P2P campaigns are also aimed at the specific target audience we want to attract in a particular campaign. We connect people to people; after all, the decision to purchase a solution or service is made by people. We take the time to listen, share and ask questions. We personalize digital marketing to facilitate the transition from the digital to the physical with full-funnel digital results.

Read more about our social media services

Microtargeted Lead Generation

We micro-target prospects via Twitter, LinkedIn, and many other channels. From digital strategy to MQLs, we identify the specific profiles and people you want to engage. Then plan multiple touchpoint campaigns to connect to them specifically in the real world. We use IP targeting, geolocation, P2P technologies, and other tools to generate qualified leads from a specific list of ‘real people’ with the precise profile we initially defined.

PROGRAMMATIC MARKETING

We use programmatic to super target your specific audience wherever it is to ensure that they meet your brand in all touchpoints. We use programmatic advertising to gain more visibility, boost efficiency and substantially improve your targeting. We enforce targeted programmatic rules in a multilevel structure to expose your brand and CTA to the right audience at all times.

Search Campaigns

We design search campaigns in Google, Bing, and other suitable engines. We use our digital strategy for the US & native-ad platforms like Yahoo Gemini to generate traffic to your website and start the digital funnel. We also do remarketing, geolocation-based campaigns, SEO, PPC, GDN, and P2P with links to microtargeting. All these activities are coherently initiated to generate a robust flow of potential prospects for our digital marketing initiatives with the precise profile we initially defined.

The journey of your digital-marketing strategies
starts with Xtra mile

Each journey is designed according to specific user personas and business case.

We create the personas, map each journey, and write the right content and the right campaign strategy
for each channel. Then we launch and begin measuring.

None of these are of any value if we don’t show you that the campaign is bringing you more customers.
So we measure each step in the process and slice and dice the data to give you any KPI.
We offer global marketing solutions that generate demand! Contact us today.

THE JOURNEY

Step 1

Buyer persona assessment

We know that multiple stakeholders are involved in B2B purchasing decisions. 

They face different challenges and have different needs and agendas; our digital marketing services cover them all. 

From digital strategy to MQLs, we study all your potential customers and build the right personas that will affect and be part of the decision-making process in the target organizations.

Step 2

Customer journey mapping

The B2B customer journey is multi-dimensional. We help you understand the business events that need nurturing, the challenges of each stakeholder, and the mutual relationships between them. 

Do your potential clients require a digital strategy for the US? Is your potential customer a CFO interested in saving costs? Or is it a compliance officer, and you want to tell them how your solution helps them comply with the new regulation?

We understand each exciting event and map a journey that will educate each persona with the knowledge they need to decide and solve their specific problem.

Step 3

Channel mapping and selection

An effective digital strategy for technology companies requires careful mapping of the channels that take potential customers through the different stages of a funnel –awareness, initial contact via digital channels, and then a physical, face-to-face interaction. 

We may increase awareness through native ads that are not too intrusive, then do remarking of digital assets that invite targets to participate in a webinar, and only then invite them to a round table.

Step 4

Content program

Content is the hardest of the tasks in digital marketing for tech organizations, as it is much more than just finding the right digital channel for the right message. 

We know that creating content at each stage in the process and for each role is virtually a mission impossible for most organizations. 

Therefore, we use a content-management methodology that enables experts to share their knowledge with us with minimum hassle and full-funnel digital results.

We then divide the content program into stages, and different Xtra mile professionals structurally create assets according to the stage and target persona.

Step 5

Campaign strategy and tactics

After analyzing the buyer personas, mapping a journey for each, evaluating the optimum channels, and writing the content, Xtra Mile’s result-driven agency builds the overall execution plan. 

Since we’re not only a digital agency but also a B2B digital marketing agency, we create campaigns aligned with our customers’ marketing strategies – from performance to ABM, we have it all.

Our digital Marcom professionals then validate the program and create a coherent plan that includes the agreed-upon digital and marketing components.

Step 6

Measurement & optimization

In B2B, each company measures results differently. With our field-proven methodology, each target persona is exposed to different campaigns that run in parallel.

So our measurement and reporting (and then optimization) are based on the technological tools used for a particular target segment.

Reports are customized according to that business persona and none other.
We then consolidate all measurements into a 360-degree view that we present to our customers on a regular basis so that they can measure our performance.