Google Analytics 4 is coming.
Are you ready?
Google Analytics has long been the gold standard when it comes to measuring, mapping, and tracking user experience (UX) and search engine optimization (SEO). Now it’s going away. Let’s help you replace it with the next great thing!
What is Google Analytics 4? (and why you need it)
Analytics gives you vital insights into how users interact with your site to help grow your business, tracking ROI from all your web assets.
Google Analytics 4 (GA4) is more than just an update from the current Google Analytics – it’s a total overhaul of the infrastructure driving the analytics engine that businesses like yours rely on.
Let’s take a look at some key differences:
Change doesn’t have to be hard
If you don’t transition in time, your old methods of collecting data will stop working, and you’ll need to scramble to upgrade. Plus, older data won’t be compatible with the new tools found in Google Analytics 4. But that’s not the only reason to start the journey now!
Migrating to GA4 sooner lets you enjoy its expanded and rich feature set before the competition. Xtra Mile’s user journey and analytics pros are already up to speed on GA4. We’ll do all the heavy lifting and help you plan the right migration for your business.
Don’t fall for these 3 big myths about Google Analytics 4
There’s so much confusion and misinformation out there about Universal Analytics and the migration to Google Analytics 4. But the truth is simple. GA4 is better for your business because it gives you more of the data you need, when you need it: in real time.
Xtra Mile helps you navigate past the confusion, getting you up to speed quickly and easily on everything you need to do to take full advantage of the advanced capabilities of Google Analytics