ABOUT MEDONE
MedOne provides next-generation hosting services and public cloud solutions in the most advanced data center installations in the Middle East.
MedOne specializes in providing unmatchable data center, cloud and communications solutions to enterprises, offering access to the company’s unique three data center facilities covering 17,000 square meters (180,000 square feet).
Backed by a team of highly trained experts, MedOne offers a variety of solutions, including hosting solutions for IT centers (production) and backup (DR) sites, comprehensive business continuity solutions, and both public and hybrid cloud-computing solutions.
The company’s unique services are covered by strict SLAs (service level agreements) that cater for the needs of each customer.
THE NEED
Several years ago, MedOne made a strategic decision to concentrate on public cloud computing services alongside their existing data center services.
This new focus required MedOne to educate the market and gain more exposure to their new offering.
This led to their first encounter with Xtra mile.
They embarked in several marketing campaigns, including digital, which led to a long-term beneficial relationship for both companies.
THE APPROACH
Xtra mile provides MedOne with the services of an entire marketing department.
An experienced B2B marketing manager from Xtra mile works in the MedOne offices full time.
Together with the marketing agency’s professionals and with the involvement of the MedOne management team, the marketing manager makes yearly marketing plans, determines the physical and digital strategy, defines measurements and executes ongoing activities.
The Xtra mile marketing manager has an entire backoffice of experts from the agency working for MedOne, each providing their skills and expertise in the campaign being worked on – LinkedIn promotions, exhibitions, content writing for professional outlets, blog posts and social media, and more.
In fact, Eli Matara, MedOne’s VP Marketing and Sales has an entire virtual marketing department at the disposal of the company, increasing its exposure and sales.
The Xtra mile team also supports MedOne’s activities with business partners, initiating comarketing activities with international companies like Dimension Data and Cisco – MedOne’s cloud partners.
The agency also plans and executes campaigns with other global and local business partners, including NetApp, Veam, Experis Cyber and many others.
To measure results, MedOne uses Sales Force, where the company manages the leads obtained and draws conclusions for future activities.
RESULTS
- Leads converted into contracts to the tune of millions of dollars annually – ROI is measured in quality rather than quantity
- Marketing activities are defined and designed based on inputs from actual campaigns
- New solutions are launched based on inputs from leads
- More articles, roundtables, LinkedIn posts are generated to create more awareness and more leads
