{"id":2025,"date":"2019-07-25T13:07:30","date_gmt":"2019-07-25T13:07:30","guid":{"rendered":"https:\/\/xtramile.solutionsindev.com\/?post_type=case_studies&p=2025"},"modified":"2019-08-27T11:16:47","modified_gmt":"2019-08-27T11:16:47","slug":"xtra-mile-helps-rimini-street-establish-a-strong-presence-in-israel-in-less-than-9-months","status":"publish","type":"case_studies","link":"https:\/\/xtra-mile.co\/he\/case_studies\/xtra-mile-helps-rimini-street-establish-a-strong-presence-in-israel-in-less-than-9-months\/","title":{"rendered":"Rimini street \u2013 GTM"},"content":{"rendered":"\t\t
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Today, Xtra mile provides end-to-end digital and marketing solutions that
achieve Rimini Street's objectives year over year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT RIMINI STREET<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rimini Street is the global leader in providing independent enterprise software support services.\u00a0<\/p>

The company has redefined enterprise support services since 2005 with an innovative, award winning program that enables Oracle and SAP licensees to save up to 90% on total support costs.\u00a0<\/p>

Clients can remain on their current software release without any required upgrades for 15 years.\u00a0<\/p>

Nearly 1,500 global, fortune 500, midmarket, and public sector organizations from a broad range of industries have selected Rimini Street as their trusted, independent support provider.<\/p>

http:\/\/www.riministreet.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Having realized the potential for their services in the Israeli market, Rimini Street opened their local offices at the beginning of 2015.\u00a0<\/p>

As soon as Rimini Street based its position with several key deals, the international company began looking for a local marketing agency to take over their local marketing efforts.\u00a0<\/p>

Finding an agency to provide all marketing services under one roof is a tricky business, as agencies tend to focus on specific areas, such as public relations, Marcom or conference organization, to name just a few.\u00a0<\/p>

Acting on the recommendation of local firms, Rimini Street
approached Xtra mile with a one-off project that led to a successful long-term relationship.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE REST IS HISTORY.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When Tom Bianchi, Rimini Street's Director of Marketing, EMEA, landed on Xtra mile\u2019s website,
he immediately understood that it was not just another agency but a full-blown, one-stop-shop business.\u00a0<\/p>

The initial responsiveness of Xtra mile was excellent, which was an indication of things to come.\u00a0<\/p>

Xtra mile were entrusted with all of Rimini Street\u2019s marketing activities in Israel (digital campaigns, content preparation, organization of events and more), and activities began soon after.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE WORK PROCESS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rimini Street and Xtra mile work on quarterly plans with clear objectives, tasks, budget and metrics.\u00a0<\/p>

The Rimini Street account has a dedicated Xtra Mile Marketing<\/p>

Manager who, together with the team, ensure that Rimini Street\u2019s local and corporate objectives are always met.\u00a0<\/p>

The teams conduct weekly meetings to review progress, discuss critical items, and align expectations.\u00a0<\/p>

Geography is not an obstacle and communications flow back and forth as needed.\u00a0<\/p>

In fact, the Xtra mile team work as if they were an integral part of the Rimini EMEA marketing operation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rimini Street\u2019s growth in Israel has been off the charts.\u00a0<\/p>

With more local clients, a strong revenue base and wide exposure,
the market\u2019s potential has far exceeded expectations.\u00a0<\/p>

The engagement with Xtra mile has proven extremely instrumental in Rimini street\u2019s success in Israel.\u00a0<\/p>

While in 2015 their objectives were more tactical and execution based as the company wanted to establish a strong presence in Israel, 2016 has so far been all about engagement goals \u2013 more leads, more exposure, more prospects.\u00a0<\/p>

So far, Xtra mile have been performing at 200%, far exceeding the objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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SUCCESS FACTORS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Responsiveness\u00a0<\/strong>\u2013 from day one, understanding, quick response time and optimum task management have been pivotal in Xtra mile\u2019s services for Rimini Street.\u00a0<\/p>

Excellent responsiveness drives the results that are in line with Rimini Street's objectives.<\/p>

All-in-one service agency\u00a0<\/strong>\u2013\u00a0Xtra mile is a true one stop shop for
all Rimini Street\u2019s marketing needs in Israel.\u00a0<\/p>

Moreover, similar business models between the companies make sure that all points of contact are always aligned.<\/p>

Marketing expertise\u00a0<\/strong>\u2013 Xtra mile puts at the disposal of Rimini Street years of experience in the local market, best practices and in-depth understanding of the software sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Xtra mile Helps Rimini Street Establish a Strong Presence in Israel in Less than 9 Months.
\nRimini Street performed beyond expectations with Xtra mile\u2019s end-to-end digital and marketing solutions that met and exceeded the company\u2019s engagement objectives.<\/p>\n","protected":false},"featured_media":3845,"template":"","case_type":[260],"class_list":["post-2025","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_type-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/case_studies\/2025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":0,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/case_studies\/2025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/media\/3845"}],"wp:attachment":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/media?parent=2025"}],"wp:term":[{"taxonomy":"case_type","embeddable":true,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/case_type?post=2025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}