{"id":12448,"date":"2020-11-15T14:57:59","date_gmt":"2020-11-15T14:57:59","guid":{"rendered":"https:\/\/xtra-mile.co\/?p=12448"},"modified":"2021-08-23T10:25:37","modified_gmt":"2021-08-23T10:25:37","slug":"the-next-generation-of-employer-branding-strategy-purpose-marketing","status":"publish","type":"post","link":"https:\/\/xtra-mile.co\/he\/our-blog\/the-next-generation-of-employer-branding-strategy-purpose-marketing\/","title":{"rendered":"\u05d4\u05d3\u05d5\u05e8 \u05d4\u05d7\u05d3\u05e9 \u05e9\u05dc \u05de\u05d9\u05ea\u05d5\u05d2 \u05de\u05e2\u05e1\u05d9\u05e7: \u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05d1\u05d5\u05e1\u05e1 \u05e2\u05e8\u05db\u05d9\u05dd"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12448\" class=\"elementor elementor-12448 elementor-12434\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44163e6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44163e6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-254549b4\" data-id=\"254549b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4418fc5 elementor-widget elementor-widget-spacer\" data-id=\"4418fc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d54a059 elementor-widget elementor-widget-text-editor\" data-id=\"2d54a059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05db\u05e0\u05e1 \u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05de\u05e2\u05e1\u05d9\u05e7 \u05d4\u05e2\u05d5\u05dc\u05de\u05d9 World Employer Branding Day, \u05e9\u05d4\u05ea\u05e7\u05d9\u05d9\u05dd \u05d1\u05e9\u05d1\u05d5\u05e2 \u05e9\u05e2\u05d1\u05e8, \u05e0\u05ea\u05df \u05dc\u05e0\u05d5 \u05d4\u05d6\u05d3\u05de\u05e0\u05d5\u05ea \u05dc\u05dc\u05de\u05d5\u05d3 \u05d5\u05dc\u05d1\u05d7\u05d5\u05df \u05de\u05e7\u05e8\u05d5\u05d1 \u05d0\u05ea \u05d4-Case Studies \u05e9\u05dc \u05d7\u05d1\u05e8\u05d5\u05ea \u05de\u05d5\u05d1\u05d9\u05dc\u05d5\u05ea \u05d1\u05e2\u05d5\u05dc\u05dd: \u05de\u05d9\u05e7\u05e8\u05d5\u05e1\u05d5\u05e4\u05d8, EY \u05d5\u05dc\u05d2\u05d5. \u05d1\u05de\u05d4\u05dc\u05da \u05d4\u05db\u05e0\u05e1 \u05dc\u05de\u05d3\u05e0\u05d5 \u05db\u05d9\u05e6\u05d3 \u05d7\u05d1\u05e8\u05d5\u05ea \u05d5\u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05dd \u05e0\u05d9\u05e6\u05dc\u05d5 \u05d0\u05ea \u05d4\u05ea\u05e7\u05d5\u05e4\u05d4 \u05d1\u05db\u05d3\u05d9 \u05dc\u05d7\u05d6\u05e7 \u05d0\u05ea \u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05de\u05e2\u05e1\u05d9\u05e7 \u05e9\u05dc\u05d4\u05dd.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22afe83 elementor-widget elementor-widget-text-editor\" data-id=\"22afe83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"direction: rtl;\">\u05d0\u05e0\u05d7\u05e0\u05d5 \u05d1\u05d0\u05e7\u05e1\u05d8\u05e8\u05d4 \u05de\u05d9\u05d9\u05dc \u05d4\u05e2\u05d1\u05e8\u05e0\u05d5 \u05d4\u05e8\u05e6\u05d0\u05d4 \u05d5\u05e1\u05d3\u05e0\u05d4 \u05de\u05e2\u05e9\u05d9\u05ea \u05db\u05d3\u05d9 \u05dc\u05d4\u05d3\u05d2\u05d9\u05dd \u05dc\u05d7\u05d1\u05e8\u05d5\u05ea \u05d5\u05de\u05d5\u05d1\u05d9\u05dc\u05d9 \u05d3\u05e2\u05d4 \u05db\u05d9\u05e6\u05d3 \u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05d1\u05d5\u05e1\u05e1 \u05e2\u05e8\u05db\u05d9\u05dd (Purpose Marketing) \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05d7\u05d6\u05e7 \u05d0\u05ea \u05de\u05d9\u05ea\u05d5\u05d2 \u05d4\u05de\u05e2\u05e1\u05d9\u05e7 \u05e9\u05dc \u05d4\u05d7\u05d1\u05e8\u05d4.<\/p><p style=\"direction: rtl;\">\u05d0\u05e8\u05d2\u05d5\u05e0\u05d9\u05dd \u05e9\u05d9\u05e9\u05db\u05d9\u05dc\u05d5 \u05dc\u05d2\u05d1\u05e9 \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea \u05d0\u05d7\u05e8\u05d9\u05d5\u05ea \u05ea\u05d0\u05d2\u05d9\u05d3\u05d9\u05ea (CSR) \u05e2\u05dd \u05ea\u05d5\u05db\u05e0\u05d9\u05ea \u05e2\u05d1\u05d5\u05d3\u05d4 \u05e9\u05d9\u05d5\u05d5\u05e7\u05d9\u05ea \u05de\u05e1\u05d5\u05d3\u05e8\u05ea \u05d9\u05d9\u05d4\u05e0\u05d5 \u05de\u05e9\u05dc\u05dc \u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea: \u05d7\u05d9\u05d6\u05d5\u05e7 \u05e9\u05dd \u05d4\u05de\u05d5\u05ea\u05d2, \u05d1\u05e0\u05d9\u05d9\u05ea \u05d0\u05de\u05d5\u05df \u05de\u05d5\u05dc \u05e7\u05d4\u05dc\u05d9 \u05d4\u05d9\u05e2\u05d3, \u05d5\u05d7\u05d9\u05d6\u05d5\u05e7 \u05de\u05e2\u05d5\u05e8\u05d1\u05d5\u05ea \u05d4\u05e2\u05d5\u05d1\u05d3\u05d9\u05dd \u05d1\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05d0\u05e8\u05d2\u05d5\u05df.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a259e8 elementor-widget elementor-widget-text-editor\" data-id=\"8a259e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u05e6\u05e4\u05d5 \u05d1\u05d4\u05e8\u05e6\u05d0\u05d4 \u05e9\u05dc\u05e0\u05d5 \u05db\u05d3\u05d9 \u05dc\u05d4\u05d1\u05d9\u05df \u05db\u05d9\u05e6\u05d3 \u05d0\u05ea\u05dd \u05d9\u05db\u05d5\u05dc\u05d9\u05dd \u05dc\u05e2\u05e9\u05d5\u05ea \u05e9\u05d9\u05d5\u05d5\u05e7 \u05de\u05d1\u05d5\u05e1\u05e1 \u05e2\u05e8\u05db\u05d9\u05dd:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caac61c elementor-widget elementor-widget-video\" data-id=\"caac61c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HZ38tgIDCwY&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872d1b0 elementor-widget elementor-widget-spacer\" data-id=\"872d1b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a537968 elementor-share-buttons--view-icon elementor-share-buttons--skin-framed elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-global elementor-global-8962 elementor-widget-share-buttons\" data-id=\"a537968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>World Employer Branding Day Conference 2020<\/p>\n","protected":false},"author":22,"featured_media":12442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[106],"tags":[193,194,196,319,208,320,206,273,203],"class_list":["post-12448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-our-blog","tag-b2b-digital-marketing-he-2","tag-b2b-markeing-israel-he","tag-b2b-marketing-agency-he","tag-brand-storytelling","tag-employer-branding-he","tag-linkedin-he","tag-social-marketing-he","tag-social-media-he","tag-xtra-mile-he"],"acf":[],"_links":{"self":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/posts\/12448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/comments?post=12448"}],"version-history":[{"count":0,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/posts\/12448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/media\/12442"}],"wp:attachment":[{"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/media?parent=12448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/categories?post=12448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xtra-mile.co\/he\/wp-json\/wp\/v2\/tags?post=12448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}