BlueSnap, RayV unite for global TV cloud

Open cloud technology and services firm BlueSnap has entered into a partnership with HDTV infrastructure provider RayV to bring about what they call a global, accessible and convenient online TV platform.

Explaining the rationale behind the move, the two companies point to recent surveys showing fast growth in the amount of households adopting Internet-connected TV and cite average TV Internet connection rates in Asia and Europe of 44% and 22.7% respectively. Overall, they say that 14% of all viewing is via the Internet, a figure that will grow as traditional pay-TV revenues continue to globally decline and as video entertainment will likely exceed 91% of global consumer IP traffic by 2014.

To tap into this demand, the companies are proposing cloud tv+plus a fully customisable, turnkey IPTV solution for content delivery ‘over-the-top’ in SD or HD formats with delivery to TV, Web and mobile devices including iPad, iPhone and Android applications. The TV ‘application’ is directly streamed via over-the-top (OTT) broadcasting to a TV set or via a range of set top boxes. This includes a fully interactive Web experience including HD streaming with integrated packaging, content and user management. Cloud tv+plus is also designed to take care of all back office processing, collections and authorisations.

The cloud tv+plus product bundles content directly to distributors for immediate distribution. Distribution includes immediate access through all LG connected TV sets.

The result, say the partners, is a simplified business approach, reducing overheads and with more eyeballs and revenue opportunity, with added benefits in ARPU and loyalty.

Table of Contents


Xtra mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, and the United States.

With over 15 years of experience working with leading customers in the high-tech, medical and technology industries, Xtra mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition 
cost (CAC).

Xtra mile provides A-Z marketing services that drive results. From engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing customers, we are a 360-degree marketing-services provider that walks the marketing journey.

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. 

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. 

All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.

As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. 

We help companies deliver the right message to differentiate themselves among their potential employees’ market, hire top talent, and maintain the best employees through ongoing iComm activities.

At Xtra mile, we do go the proverbial extra mile for our customers.


Ready when you are!

Let’s work together to create game-changing experiences

Apply for a job