DOGTV Selects BlueSnap and RayV as eCommerce Solution for Subscription and Streaming Video

CloudTV+Plus Monetizes Subscriptions for Internet Streaming for First Television Channel for Canines 

rayv logo - DOGTV Selects BlueSnap and RayV as eCommerce Solution for Subscription and Streaming Video dogtv logo - DOGTV Selects BlueSnap and RayV as eCommerce Solution for Subscription and Streaming Video bluesnap - DOGTV Selects BlueSnap and RayV as eCommerce Solution for Subscription and Streaming Video

Fremont, Calif. – BlueSnap, a global provider of Open Commerce technology and services that maximize revenues through recurring payment solutions, announced today that it and partner RayV, an over-the-top (OTT) solution provider specializing in the delivery of high quality Live TV and video on demand (VOD) content to PCs and other cloud-connected devices, has been selected to provide their joint CloudTV+Plus solution to DOGTV.   CloudTV+Plus is an integrated streaming solution that enables the delivery high quality video content from DOGTV to be globally streamed over the Internet by RayV and monetized with industry-leading commerce capabilities from BlueSnap to ensure maximum monetization and video quality.

DOGTV is the first television channel for dogs, created exclusively for canines and the humans who love them. With CloudTV+Plus, DOGTV now offers subscription-based streaming through the Internet. DOGTV’s 24/7 programming helps stimulate, entertain and relax dogs with content that exposes them to various movements, sounds, objects, experiences and behavior patterns that appeal to canines. Said Gilad Neumann, CEO of DOGTV, “The BlueSnap and RayV CloudTV+Plus solution gave us everything we needed to get our offering to market and allows us to focus on what we do best – being the first and only TV channel for canines fulfilling our promise to our beloved best friends that they should never again feel alone.”

All filmed from a dog’s point of view, the dog-friendly programming was scientifically developed to provide the right company for dogs when left home alone. Through years of research with some of the world’s leading pet experts, special content was created to meet specific attributes of a dog’s sense of vision and hearing that supports their natural behavior patterns. The result is a confident, happy dog, that is less likely to develop stress, separation anxiety or other related problems. The DOGTV streaming service is available for a $9.99 monthly subscription at  e Cloud TV+Plus solution from BlueSnap and RayV is the first solution for monetizing TV channels across the Internet that combines not only high quality content delivery technology, but also proven, specially tuned monetization models that enable content to quickly and easily reach worldwide audiences.

“From PCs to smart phones, tablets and connected TVs, RayV is changing the viewing experience of millions of users worldwide and we are happy to offer our solution to DOGTV,” said Shlomi Cohen, RayV’s CEO. “The current TV sector is attracting technological giants such as Apple and Google. RayV offers a trailblazing solution, protected by dozens of registered patents, which enables the delivery of live and on-demand streaming at unparalleled quality for DOGTV.”

Cloud TV+Plus delivers high quality entertainment over-the-top through a unique HDTV delivery, making the use of expensive third party CDN technology obsolete.  Only CloudTV+Plus offers the commerce backbone to provide an unprecedented look into a customers’ buying habits, subscription management, optimized payment processing and end-to-end control over the customer experience.

“We are pleased to have DOGTV as one of our newest BlueSnap customers,” BlueSnap CEO Hagai Tal said. “Together with RayV, our mission is to help companies like DOGTV overcome the hurdles inherent in implementing traditional eCommerce platforms for streaming video and bring new, compelling content like this to a wide global audience through our recurring payment solutions.”

About BlueSnap

BlueSnap, Inc. maximizes revenues through recurring payment solutions that meet the rapidly changing needs of today’s global, digital brands. Helping companies of all sizes optimize customer engagement to capitalize on revenue, BlueSnap enhances initial purchase sizes, global conversion rates and recurring purchases with a proven technology that leverages more than a decade of digital commerce expertise. BlueSnap provides a compliant and secure business environment that scales the consumer experience, turning online browsers into buyers.   For more information visit

About RayV

RayV Technologies, an Israeli company founded in 2005, specializes in the delivery of high quality Live TV and VOD content to PCs and connected devices through the Cloud.  The company employs 50 employees, most of which are world-class mathematicians and algorithm developers. The company has raised more than $40 million in investment. The main investor is Ron Zuckerman, who is also the chairperson of the company’s board. Other investors include among others: Jim Manzi, Ofer Hi-Tech and SkyWalker Ventures.


DOGTV is the first programming of its kind for dogs.  DOGTV is a trusted source of scientifically developed content for dogs, endorsed by major research and animal welfare organizations. DOGTV programming content is organized into relaxing, stimulating and exposure segments that provide just the right balance for the daily cycle of “stay-at-home” pups. DOGTV’s content is designed for a dog’s visual, auditory and emotional sensibility. For more information, visit

Table of Contents


Xtra mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, and the United States.

With over 15 years of experience working with leading customers in the high-tech, medical and technology industries, Xtra mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition 
cost (CAC).

Xtra mile provides A-Z marketing services that drive results. From engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing customers, we are a 360-degree marketing-services provider that walks the marketing journey.

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. 

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. 

All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.

As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. 

We help companies deliver the right message to differentiate themselves among their potential employees’ market, hire top talent, and maintain the best employees through ongoing iComm activities.

At Xtra mile, we do go the proverbial extra mile for our customers.


Ready when you are!

Let’s work together to create game-changing experiences

Apply for a job