iDigital to train official Apple professionals through a cooperative effort with John Bryce Training


iDigital, the Apple representative in Israel, signed a professional cooperation agreement with John Bryce Training for the instruction and training of Mac and iPhone developers, infrastructure managers and Video/graphic professionals on the Apple platform. Since September 2009 the two companies are offering professional courses for professionals interested in official certification from Apple as iPhone, iPod Touch, and Mac application developers.

The objective of the courses is to provide the knowledge and tools required by Apple in order to become official Apple professionals. The courses address areas of knowledge, such as developing for iPhone,  Mac OS X and video editing using Final Cut Studio (including post-production) etc..

Ori Lapid, VP Technologies at John Bryce Training: “We are happy to cooperate with iDigital and are confident that our joint professional courses will meet the need for knowledge, training, and professional leadership, enabling us to reach new target populations.”

In the past two years, iDigital was at the forefront of a revolution in the private and business markets in bringing about a wider professional and experiential familiarity with Apple products. This resulted in increased market share of Apple products among private and business users, including the leading advertising agencies, media companies, educational and academic institutions, and legal firms. In parallel, there is an increase in demand for the development of local applications, and the company is therefore expanding its activities in this area.

Eran Tor, CEO of iDigital says that “the cooperation with John Bryce Training is the result of a strong demand in the market for exposure and professional knowledge in the area of content and application development for Apple products. We and John Bryce are here together to make these tools available to the growing community of apple professionals.”

About John Bryce Training and Deployment

John Bryce Training, the Training Division of Matrix, is the leading training company in Israel, Europe, and China in the fields of computer and information technology and for management, service, and sales skills.

John Bryce Training is an authorized training center for leading software and hardware companies worldwide, including Oracle, Microsoft, IBM, HP, CA, Checkpoint, BEA, Redhat, Business Objects, PeopleSoft, BMC, Mercury, and others. John Bryce Training operates training centers inIsraeland throughout Europe andChina.

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