Rimini Street Conquers the East

As part of the marketing go-to-market strategy for China prepared by Xtra Mile – B2B marketing agency, Rimini Street participated last January in CIO Annual Seminar, sponsored by D1Net, one of china’s largest conference and media companies in the IT sector. The conference was the first exposure of Rimini Street as part of the overall marketing strategy to penetrate the markets in main land China, Hong Kong and Taiwan. This was the first step in the awareness campaign produced by Xtra Mile for the company’s solutions.

Over 150 CIOs from State Owned Enterprises (SOEs) and private companies participated in the conference. They had the opportunity to see and hear the lecture of Mr. Frank Cho, Rimini Street’s managing director for China, about the solutions the company brings to the Chinese market.

The conference was a success. It achieved Rimini Street’s marketing and business objectives. We succeeded in increasing awareness to the Rimini Street brand and solution, began the education process among the target audience, and created significant business opportunities among over 40 CIOs.


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Xtra mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, and the United States.

With over 15 years of experience working with leading customers in the high-tech, medical and technology industries, Xtra mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition 
cost (CAC).

Xtra mile provides A-Z marketing services that drive results. From engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing customers, we are a 360-degree marketing-services provider that walks the marketing journey.

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. 

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. 

All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.

As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. 

We help companies deliver the right message to differentiate themselves among their potential employees’ market, hire top talent, and maintain the best employees through ongoing iComm activities.

At Xtra mile, we do go the proverbial extra mile for our customers.

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