Our Story

SINCE 2007

Established in 2007, Xtra Mile is a global B2B lifecycle marketing agency, specializing in the hi-tech, medical and  industrial sectors and operating in the United States and North America, Europe, UAE, and APAC. In 2022, Xtra Mile became part of Information Security Media Group (iSMG Inc.), a global education and intelligence company focused on cybersecurity with headquarters in Princeton, NJ.   

 

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. As a lifecycle-marketing agency, we do not only take care of customer-facing marketing. 
We also work closely with businesses in employer-branding strategies that create their unique character brands. We help companies deliver the right message to differentiate themselves among their current and potential employees, hire top talent, and maintain the best employees through ongoing employee engagement strategies and impact marketing related activities.  

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space. 

Management Team

Sharon Israel
Management Team Sharon Israel B - Our Story
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Sharon Israel
Co-CEO & Founder
“Life begins at the end of your comfort zone” (Neale Donald Walsch)
Makes my day:
Playing the piano
Erez Raz
Erez Raz
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Erez Raz
Co-CEO & Founder
“The important thing is not to stop questioning” (Albert Einstein)
Makes my day:
Gardening
Shelly Ricanati
Shelly Ricanati
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Shelly Ricanati
Head of Employer Branding Department
“Life is what happens while you are busy making other plans” (John Lennon)
Makes my day:
Reading on the beach
Ofir Penso
Ofir Penso
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Ofir Penso
Head of Marketing Department
“Develop a passion for learning. If you do, you will never cease to grow” (Anthony J. D'Angelo)
Makes my day:
Running
Shiri Ogorinsky
Shiri Ogorinsky
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Shiri Ogorinsky
Human Resources Manager
“It always seems impossible until it's done” (Nelson Mandela)
Makes my day:
Playing tennis
Shirley Regev
Shirley Regev
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Shirley Regev
Operations Manager
“It is okay to live a life that others don’t understand” (Jenna Woginrich)
Makes my day:
Taking care of animals
Shaina Zarrin
Shaina Zarrin
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Shaina Zarrin
Head of Digital Department
“I found the key to happiness. stay away from ignorance” (Morgan Freeman)
Makes my day:
Listening to music
Adi Luria
Adi Luria
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Adi Luria
Head of Social Media Department
“The way to get started is to quit talking and begin doing” (Walt Disney)
Makes my day:
Buying shoes
Tamar Spector
Tamar Spector
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Tamar Spector
Art Director
“Success is not the key to happiness. Happiness is the key to success” (Albert Schweitzer)
Makes my day:
Practicing aerial yoga
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Tal Garten Z"L (may her memory be a blessing)

 

(1983-2017)

 

Tal was an inseparable part of our team for 3 years.

 Having started at Xtra-mile as a graphic designer, Tal quickly changed over to managing the digital department, proving to us entirely, that if there is something she loves, she will learn and undertake what’s needed, while carrying us all to the following destination. Tal, who was a gifted photographer filled with creativity, curiosity, and talent, gushed deep into our hearts. 

We love and miss you very much