Our Story

SINCE 2007

Established in 2007, Xtra Mile is a global B2B lifecycle marketing agency, specializing in the hi-tech, medical and  industrial sectors and operating in the United States and North America, Europe, UAE, and APAC. In 2022, Xtra Mile became part of Information Security Media Group (iSMG Inc.), a global education and intelligence company focused on cybersecurity with headquarters in Princeton, NJ.   

 

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. As a lifecycle-marketing agency, we do not only take care of customer-facing marketing. 
We also work closely with businesses in employer-branding strategies that create their unique character brands. We help companies deliver the right message to differentiate themselves among their current and potential employees, hire top talent, and maintain the best employees through ongoing employee engagement strategies and impact marketing related activities.  

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space. 

Management Team

Management Team final Tomer edit Sharon Israel A - Our Story
Management Team final Tomer edit Sharon Israel B - Our Story
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Sharon Israel
Co-CEO & Founder
“Life begins at the end of your comfort zone” (Neale Donald Walsch)
Makes my day:
Playing the piano
Management Team final Tomer edit Erez Raz A - Our Story
Management Team final Tomer edit Erez Raz B - Our Story
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Erez Raz
Co-CEO & Founder
“The important thing is not to stop questioning” (Albert Einstein)
Makes my day:
Gardening
liraz kolodro A - Our Story
liraz kolodro B - Our Story
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Liraz Kolodro
Head of Marketing & Employer Branding Department
“Enjoy the little things in life because one day you'll look back and realize they were the big things” (Robert Brault)
Makes my day:
Drinking a cocktail on the beach
Management Team final Tomer edit Shiri Ogorinsky A 1 1 - Our Story
Management Team final Tomer edit Shiri Ogorinsky B 1 1 - Our Story
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Shiri Ogorinsky
Human Resources Manager
“It always seems impossible until it's done” (Nelson Mandela)
Makes my day:
Playing tennis
Management Team final Tomer edit Shirley Regev A - Our Story
Management Team final Tomer edit Shirley Regev B - Our Story
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Shirley Regev
Operations Manager
“It is okay to live a life that others don’t understand” (Jenna Woginrich)
Makes my day:
Taking care of animals
Management Team final Tomer edit Adi Luria A - Our Story
Management Team final Tomer edit Adi Luria B - Our Story
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Adi Luria
Head of Social Media Department
“The way to get started is to quit talking and begin doing” (Walt Disney)
Makes my day:
Buying shoes
Management Team final Tomer edit Ron A 1 - Our Story
Management Team final Tomer edit Ron B 1 - Our Story
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Ron Newmark
Head of Creative
Everybody got to deviate from the norm (Rush)
Makes my day:
The sound of silence
Management Team final Tomer edit Tamar Spector A - Our Story
Management Team final Tomer edit Tamar Spector B - Our Story
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Tamar Spector
Art Director
“Success is not the key to happiness. Happiness is the key to success” (Albert Schweitzer)
Makes my day:
Practicing aerial yoga
Management Team final Tomer edit Shaina Zarrin A - Our Story
Management Team final Tomer edit Shaina Zarrin B - Our Story
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Shaina Zarrin
Head of Digital Department
“I found the key to happiness. stay away from ignorance” (Morgan Freeman)
Makes my day:
Listening to music
Alon A - Our Story
Alon B - Our Story
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Alon Goldrat
Head of Business Development
"Thousands of candles can be lighted from a single candle, And the life of the candle will not be shortened. Happiness never decreases by being shared." (Buddha)
Makes my day:
Dancing
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Tal Garten Z"L (may her memory be a blessing)

 

(1983-2017)

 

Tal was an inseparable part of our team for 3 years.

 Having started at Xtra-mile as a graphic designer, Tal quickly changed over to managing the digital department, proving to us entirely, that if there is something she loves, she will learn and undertake what’s needed, while carrying us all to the following destination. Tal, who was a gifted photographer filled with creativity, curiosity, and talent, gushed deep into our hearts. 

We love and miss you very much

To fully understand the value of going the Xtra Mile,
we suggest you talk to our clients!

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