Our Story
SINCE 2007
Established in 2007, Xtra Mile is a global B2B lifecycle marketing agency, specializing in the hi-tech, medical and industrial sectors and operating in the United States and North America, Europe, UAE, and APAC. In 2022, Xtra Mile became part of Information Security Media Group (iSMG Inc.), a global education and intelligence company focused on cybersecurity with headquarters in Princeton, NJ.
In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. We help companies deliver the right message to differentiate themselves among their current and potential employees, hire top talent, and maintain the best employees through ongoing employee engagement strategies and impact marketing related activities.
We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.
Management Team



Playing the piano



Gardening



Drinking a cocktail on the beach



Playing tennis



Taking care of animals



Buying shoes



The sound of silence



Practicing aerial yoga

(1983-2017)
Tal was an inseparable part of our team for 3 years.
Having started at Xtra-mile as a graphic designer, Tal quickly changed over to managing the digital department, proving to us entirely, that if there is something she loves, she will learn and undertake what’s needed, while carrying us all to the following destination. Tal, who was a gifted photographer filled with creativity, curiosity, and talent, gushed deep into our hearts.
We love and miss you very much