Articles

The methodology behind inbound B2B marketing sets a clear path for driving customers to your business: Attract → Convert → Close. To map this journey, you must understand the psychological and behavioral processes that potential customers experience. You have to learn what interests them and what they consider important.

Creating good B2B content is an art. Creating effective content that engages readers, consumers and prospects and whets their appetite for more is a necessity. Learn about the key elements for writing purposeful content that will yield results.

Are your landing pages not giving you the results you want? You have several writers but none of them seems to nail it? Are you using the right visuals? The Golden Rules of Effective Landing Pages will help you write effective landing pages and capture more visitors’ information.

If you want to know whether marketing automation and what’s behind it are right for your business, download Marketing Automation – More than Just Technology paper and learn what marketing automation is and is not.

Choosing the right B2B inbound marketing agency to promote your product or service is no easy task. Download The ABC of Choosing an Inbound B2B Marketing Agency and read about some of the basic ingredients of the perfect match between a company and its marketing agency.

You’re currently reviewing your marketing strategy. You don’t have marketing people in house and hesitate whether to engage multiple expert marketing agencies that will each give you an optimum end product, or a single agency that will give you 360-degree service. Here are some tips that may help you decide.

All the basics you need to know when approaching an inbound marketing campaign.

Want to learn more about what are buyer personas? What are negative personas? What are the right methods for developing a buyer persona?

Today, everybody knows the components of classic and digital marketing, but having this knowledge is not enough. What Is Inbound Marketing? Learn more and get the 10 Essentials for B2B Marketing Success in the Digital World.

Account-Based Marketing (ABM) is a hyper-personalized and pin-pointed marketing strategy that focuses on targeting specific high-value “accounts” (or companies) and treating each account like a micro-market that receives a tailored contact and engagement strategy