Account-Based Marketing (ABM) is a hyper-personalized and pin-pointed marketing strategy that focuses on targeting specific high-value “accounts” (or companies) and treating each account like a micro-market that receives a tailored contact and engagement strategy
Today, everybody knows the components of classic and digital marketing, but having this knowledge is not enough.
What Is Inbound Marketing?
Learn more and get the 10 Essentials for B2B Marketing Success in the Digital World.
You’re currently reviewing your marketing strategy. You don’t have marketing people in house and hesitate whether to engage multiple expert marketing agencies that will each give you an optimum end product, or a single agency that will give you 360-degree service. Here are some tips that may help you decide.
Choosing the right B2B inbound marketing agency to promote your product or service is no easy task.
Download The ABC of Choosing an Inbound B2B Marketing Agency and read about some of the basic ingredients of the perfect match between a company and its marketing agency.
If you want to know whether marketing automation and what’s behind it are right for your business, download Marketing Automation – More than Just Technology paper and learn what marketing automation is and is not.