Articles

How can companies, especially marketing teams, take a hands-on approach for ‘no handshake’ sales qualification?

We’ve compiled 7 tips to keep front of mind when running digital B2B marketing or lead generation campaigns outside your domestic market.

Account-Based Marketing (ABM) is a hyper-personalized and pin-pointed marketing strategy that focuses on targeting specific high-value “accounts” (or companies) and treating each account like a micro-market that receives a tailored contact and engagement strategy

Today, everybody knows the components of classic and digital marketing, but having this knowledge is not enough. What Is Inbound Marketing? Learn more and get the 10 Essentials for B2B Marketing Success in the Digital World.

All the basics you need to know when approaching an inbound marketing campaign.

Choosing the right B2B inbound marketing agency to promote your product or service is no easy task. Download The ABC of Choosing an Inbound B2B Marketing Agency and read about some of the basic ingredients of the perfect match between a company and its marketing agency.

Are your landing pages not giving you the results you want? You have several writers but none of them seems to nail it? Are you using the right visuals? The Golden Rules of Effective Landing Pages will help you write effective landing pages and capture more visitors’ information.

The methodology behind inbound B2B marketing sets a clear path for driving customers to your business: Attract → Convert → Close. To map this journey, you must understand the psychological and behavioral processes that potential customers experience. You have to learn what interests them and what they consider important.

Everybody knows the tools used in inbound marketing, the best channels to deliver a message, why blogging is important, how to remarket campaigns, prepare the targeted content, take advantage of native ads, and all that. What most people tend to forget, however, is the essence of inbound marketing. What is this essence?