Articles

In looking for external marketing agencies to accomplish their marketing and sales strategy, businesses are looking for the optimum mix. Services, a clearly defined work process, accurate measurements, strong project-management skills and, last but not least, proven experience are essential ingredients.

Account-Based Marketing (ABM) is a hyper-personalized and pin-pointed marketing strategy that focuses on targeting specific high-value “accounts” (or companies) and treating each account like a micro-market that receives a tailored contact and engagement strategy

We’ve compiled 7 tips to keep front of mind when running digital B2B marketing or lead generation campaigns outside your domestic market.

How can companies, especially marketing teams, take a hands-on approach for ‘no handshake’ sales qualification?