Account-Based Marketing (ABM) is a hyper-personalized and pin-pointed marketing strategy that focuses on targeting specific high-value “accounts” (or companies) and treating each account like a micro-market that receives a tailored contact and engagement strategy
Recruiting skilled employees in the tech industry is not a simple task. The high demand, coupled with the rate that new start-ups are being created, shifts the power to the hands of the job-seekers. Yet, this is not the main reason. There are many other parameters to consider & when it comes to high-tech companies, our misconceptions are often our worst enemy.
Outsourced marketing is more popular than ever. A cost-effective and practical solution, it is ideal for organizations that require broad and rich marketing expertise but do not have the resources for a full-fledged in-house team.
GDPR is more than just a regulation – it’s an entire system that requires organizations to prepare both internally and externally. Companies must not only take measures to protect the personal data of clients, prospects, etc., but also ensure that the product and services they supply enable their customers to comply with GDPR too.
The key of employer-branding success lies in its KPIs. Salaries are no longer the deciding employee retention factor, with values, wellbeing, family-work balance and innovation playing a more important role. But how are these factors measured? With metrics like time to fill a position, tenure statistics, rate of positions filled, and more.
Today, everybody knows the components of classic and digital marketing, but having this knowledge is not enough.
What Is Inbound Marketing?
Learn more and get the 10 Essentials for B2B Marketing Success in the Digital World.
As ambassadors, existing employees can serve as leverage for recruiting new employees by means of Friend referrals. After all, whose advice do you trust if not your best friend’s?
The referral recruitment method is a win-win situation!