Marketing Automation – the use of technology to nurture prospects into Sales Qualified Leads.
The Marketing Automation methodology puts the buyer persona in the front and uses relevant content flows and lead scoring to manage, nurture and qualify leads.
The technology is here to stay, whether you’re considering HubSpot, Marketo, Eloqua, Act-On or any other software, you need to understand the marketing automation process and how to use it to grow your business.
Download Xtra mile’s “Marketing Automation – Is It Right for You and Your Business?” whitepaper and learn how to do it right.
The whitepaper covers the following important topics:
- What is marketing automation?
- How to create an effective lead scoring workflow
- Techniques used in marketing automation
- Lead management
