Thought Leadership on LinkedIn

50% of Decision-Makers spend one hour or more per week reading Thought Leadership content on LinkedIn

59% of Decision-Makers agree that an organization’s Thought Leadership content is more trustworthy than its marketing materials and its product sheets

There’s a 100% chance you’ll regret not watching this short webinar recording 馃槈

Thought Leadership on LinkedIn can help you turn managers into brands, build strong business relationships and publish compelling personal content.

How can you do it effectively?
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Table of Contents

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讗拽住讟专讛 诪讬讬诇, 住讜讻谞讜转 讛砖讬讜讜拽 诇诪讙讝专 讛B2B,聽诪诪讜拽诪转 讘讬砖专讗诇 讜驻讜注诇转 讛谉 讘砖讜拽 讛诪拽讜诪讬 讜讛谉 讘砖讜讜拽讬 讗讬专讜驻讛 讜讗专讛”讘.
15 砖谞讜转 谞住讬讜谉 讜讛转诪讞讜转 讘诪讙讝专讬 讛讛讬讬讟拽, 讛讟讻谞讜诇讜讙讬讛 讜讛诪讚讬拽诇 讜注砖专讜转 诇拽讜讞讜转 诪讛讞讝拽讬诐 讘转注砖讬讛, 诪讬爪讘讜 讗转 讗拽住讟专讛 诪讬讬诇
讻住讜讻谞讜转 讛砖讬讜讜拽 讛诪讜讘讬诇讛 讘转讞讜诪讛.

讗拽住讟专讛 诪讬讬诇 诪住驻拽转 砖专讜转讬 砖讬讜讜拽 讬讬讞讜讚讬讬诐, 诪拽爪讛 诇拽爪讛, 讘讻诇 讛驻诇讟驻讜专诪讜转 讛拽讬讬诪讜转 讜诪住讬讬注转 诇讗专讙讜谞讬诐 讜诇注住拽讬诐, 诇讛讙讚讬诇 讗转 注专讱 讞讬讬 讛诇拽讜讞 砖诇讛诐 (CLV) 转讜讱 讛驻讞转讛 诪砖诪注讜转讬转 讘注诇讜讬讜转 讙讬讜住 讛诇拽讜讞讜转 (CAC). 讝讗转 讘讗诪爪注讜转 爪讜讜转讬 讛注讘讜讚讛 砖诇讛, 讛诪转诪讞讬诐 讘讻诇 转讞讜诪讬 讛砖讬讜讜拽: 砖讬讜讜拽 讚讬讙讬讟诇讬, 专砖转讜转 讞讘专转讬讜转, 讻讜转讘讬 转讜讻谉, 诪注爪讘讬诐 讜讗住讟专讟讙讬讬诐.

讘讗诪爪注讜转 拽诪驻讬讬谞讬诐 讚讬讙讬讟诇讬诐 诪转拽讚诪讬诐 讜诪讙讜讜谉 驻注讬诇讜讬讜转 砖讬讜讜拽, 诪诇讜讜讛 讗拽住讟专讛 诪讬讬诇 讗转 诇拽讜讞讜转讬讛 诪砖诇讘 讬爪讜专 诇讬讚讬诐 讗讬讻讜转讬讬诐, (MQLs),
讚专讱 诇讬讚讬诐 诪讻讬专转讬讬诐 (SQLs) 讜注讚 诇诇拽讜讞讜转 谞讗诪谞讬诐. 讗讱 砖讬专讜转讬 讛砖讬讜讜拽 讗讬谞诐 诪住转讬讬诪讬诐 讘诪讻讬专讛.
讛讚讬谞诪讬讜转 讛注住拽讬转 讜讛讻诇讻诇讛 讛诪砖转谞讛 讛讜讘讬诇讜 讗转 讗拽住讟专讛 诪讬讬诇 诇讬讬爪专 诪注专讻转 讗讬谞讟讙专诇讬转, 砖注讜砖讛 注讘讜专 诇拽讜讞讜转讬讛 讗转 讛爪注讚 讛谞讜住祝 诪专讻讬砖讛 鈥
诇砖讬诪讜专 讜诪讘讟讬讞讛 谞讗诪谞讜转 诇拽讜讞讜转 砖讗讬谞讛 诪讜讘谞转 诪讗诇讬讛.

诪注讘专 诇诪讬转讜讙 讜砖讬讜讜拽 诪讜爪专讬 讛讞讘专讛, 诪爪讬注讛 讗拽住讟专讛 诪讬讬诇 诇诇拽讜讞讜转讬讛 诇拽讚诐 讜诇砖驻专 讙诐 讗转 诪讜谞讬讟讬谉 讛诪注住讬拽 砖诇讛诐 讘讗诪爪注讜转 转讛诇讬讻讬 诪讬转讜讙 诪注住讬拽,
砖讬住讬讬注讜 讘讙讬讜住 诪讜注诪讚讬诐, 砖讬诪讜专 注讜讘讚讬诐 拽讬讬诪讬诐 讜讞讬讝讜拽 讛转讚诪讬转 讛讞讬讜讘讬转 讛谉 砖诇 讛讗专讙讜谉, 讜讛谉 砖诇 讛诪讜转讙, 讘诪讙讝专讬诐 讛专诇讜讜谞讟讬诐.

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