Articles

You’re currently reviewing your marketing strategy. You don’t have marketing people in house and hesitate whether to engage multiple expert marketing agencies that will each give you an optimum end product, or a single agency that will give you 360-degree service. Here are some tips that may help you decide.

All the basics you need to know when approaching an inbound marketing campaign.

Want to learn more about what are buyer personas? What are negative personas? What are the right methods for developing a buyer persona?

Today, everybody knows the components of classic and digital marketing, but having this knowledge is not enough. What Is Inbound Marketing? Learn more and get the 10 Essentials for B2B Marketing Success in the Digital World.

GDPR is more than just a regulation – it’s an entire system that requires organizations to prepare both internally and externally. Companies must not only take measures to protect the personal data of clients, prospects, etc., but also ensure that the product and services they supply enable their customers to comply with GDPR too.

Account-Based Marketing (ABM) is a hyper-personalized and pin-pointed marketing strategy that focuses on targeting specific high-value “accounts” (or companies) and treating each account like a micro-market that receives a tailored contact and engagement strategy

We’ve compiled 7 tips to keep front of mind when running digital B2B marketing or lead generation campaigns outside your domestic market.

In looking for external marketing agencies to accomplish their marketing and sales strategy, businesses are looking for the optimum mix. Services, a clearly defined work process, accurate measurements, strong project-management skills and, last but not least, proven experience are essential ingredients.

How can companies, especially marketing teams, take a hands-on approach for ‘no handshake’ sales qualification?