Outsourced marketing is more popular than ever. A cost-effective and practical solution, it is ideal for organizations that require broad and rich marketing expertise but do not have the resources for a full-fledged in-house team.
GDPR is more than just a regulation – it’s an entire system that requires organizations to prepare both internally and externally. Companies must not only take measures to protect the personal data of clients, prospects, etc., but also ensure that the product and services they supply enable their customers to comply with GDPR too.
The key of employer-branding success lies in its KPIs. Salaries are no longer the deciding employee retention factor, with values, wellbeing, family-work balance and innovation playing a more important role. But how are these factors measured? With metrics like time to fill a position, tenure statistics, rate of positions filled, and more.
Today, everybody knows the components of classic and digital marketing, but having this knowledge is not enough.
What Is Inbound Marketing?
Learn more and get the 10 Essentials for B2B Marketing Success in the Digital World.
As ambassadors, existing employees can serve as leverage for recruiting new employees by means of Friend referrals. After all, whose advice do you trust if not your best friend’s?
The referral recruitment method is a win-win situation!
Did you think Amazon, Ebay or even Google are carefree when it comes to recruiting? Well, they are not! The reality is that the giant global companies face as many difficulties in recruiting talent as startups or SMBs, and sometimes even more.
Employer branding varies from company to company and is adapted to the specific needs of each. The basic methodology, however, is very similar, and includes concepts like target audience analysis, strong messaging and the ability to process critical data for the success of the process.
The hottest recruitment marketing buzzword, the HR unique selling point, the recruitment department’s secret weapon. Whatever we choose to call it – EVP is the backbone in the employer branding process.