Articles

How can companies, especially marketing teams, take a hands-on approach for ‘no handshake’ sales qualification?

Everybody knows the tools used in inbound marketing, the best channels to deliver a message, why blogging is important, how to remarket campaigns, prepare the targeted content, take advantage of native ads, and all that. What most people tend to forget, however, is the essence of inbound marketing. What is this essence?

In today’s changing business environment, companies must adapt to a variety of needs and challenges in social, environmental.

The methodology behind inbound B2B marketing sets a clear path for driving customers to your business: Attract → Convert → Close. To map this journey, you must understand the psychological and behavioral processes that potential customers experience. You have to learn what interests them and what they consider important.

Employer branding varies from company to company and is adapted to the specific needs of each. The basic methodology, however, is very similar, and includes concepts like target audience analysis, strong messaging and the ability to process critical data for the success of the process.

Creating good B2B content is an art. Creating effective content that engages readers, consumers and prospects and whets their appetite for more is a necessity. Learn about the key elements for writing purposeful content that will yield results.

Are your landing pages not giving you the results you want? You have several writers but none of them seems to nail it? Are you using the right visuals? The Golden Rules of Effective Landing Pages will help you write effective landing pages and capture more visitors’ information.

If you want to know whether marketing automation and what’s behind it are right for your business, download Marketing Automation – More than Just Technology paper and learn what marketing automation is and is not.

Choosing the right B2B inbound marketing agency to promote your product or service is no easy task. Download The ABC of Choosing an Inbound B2B Marketing Agency and read about some of the basic ingredients of the perfect match between a company and its marketing agency.