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How can companies, especially marketing teams, take a hands-on approach for ‘no handshake’ sales qualification?

We’ve compiled 7 tips to keep front of mind when running digital B2B marketing or lead generation campaigns outside your domestic market.

Account-Based Marketing (ABM) is a hyper-personalized and pin-pointed marketing strategy that focuses on targeting specific high-value “accounts” (or companies) and treating each account like a micro-market that receives a tailored contact and engagement strategy