{"id":2012,"date":"2019-07-25T12:47:24","date_gmt":"2019-07-25T12:47:24","guid":{"rendered":"https:\/\/xtramile.solutionsindev.com\/?post_type=case_studies&p=2012"},"modified":"2020-03-17T16:41:33","modified_gmt":"2020-03-17T16:41:33","slug":"xtra-mile-helps-verint-get-employer-branding-effort-right-the-first-time","status":"publish","type":"case_studies","link":"https:\/\/xtra-mile.co\/ru\/case_studies\/xtra-mile-helps-verint-get-employer-branding-effort-right-the-first-time\/","title":{"rendered":"Building an Employer Brand In Romania"},"content":{"rendered":"\t\t
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ABOUT VERINT<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Verint is a global provider of security & cyber intelligence data-mining software solutions that help governments, critical infrastructure providers and enterprises to neutralize and prevent terror, crime and cyber threats for a safer world.\u00a0<\/p>

A $1+ billion company, Verint employs 5,000 employees in tens of locations around the world, including many R&D centers.\u00a0<\/p>

In 2017, Verint Cyber Intelligence Business Unit selected Bucharest, Romania to open a new R&D center for cyber solutions.<\/p>

cis.verint.com<\/a><\/p>

The company selected Romania for several reasons:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSubstantial offer of professional, high-quality employees (Romania invests heavily in providing a technology education to the young)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAbility of employees to communicate in English<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCultural fit with the company\u2019s DNA<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    THE CHALLENGE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Verint embarked in an employer-branding project for their new R&D center in Bucharest, Romania, and entrusted Xtra mile with the mission of doing it and \u2018doing it right\u2019.\u00a0<\/p>

    One of the goals of the process was to build a positive recruitment experience. To this end, strong ties were built with local placement companies.\u00a0<\/p>

    Talent acquisition and recruitment managers received suitable training, and an organized work process was established, in full cooperation with the Israeli group; Different waves, each with five batch domains with recruitment targets were defined.\u00a0<\/p>

    The first wave focused on team leaders. Another objective was to generate buzz about Verint\u2019s entry into the Romanian market.\u00a0<\/p>

    This included doing campaigns about the brand, introducing the cyber-intelligence technology and concept, building an effective recruitment process adapted to the local culture, and then hiring new employees in a very short time frame.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    THE APPROACH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    A team was created with people from Verint\u2019s R&D, Talent Acquisition and Marketing departments, and the employer branding experts at Xtra mile.<\/p>

    The research of the Romanian market focused on getting to know Verint and the competition, understanding the company\u2019s recruitment needs, culture and key business persona, and its perception by employees.\u00a0<\/p>

    Since Verint had no employees in Romania, focus groups were formed, and interviews were held with other recruiters to define the following Employer Value Propositions (EVPs):<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCyber intelligence - a new and \"hot\" domain that needed introduction to Romania<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tGlobal company, worldwide presence, impact and opportunities<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBe a pioneer, and enjoy professional development\/growth<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
    • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEnd-to-end involvement of all stakeholders from initiation to launch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The slogan selected was \u201cCyber Intelligence. Your Time Is Now<\/b>\u201d, which served two purposes: introducing the new technology to the local market, and offering the Romanian candidates the opportunity to be pioneers in the new site with end-to-end involvement in their projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      THE RESULTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The results could not have been more encouraging, and Xtra mile surpassed Verint\u2019s expectations:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tTens of new employees started working at the new Verint R&D center in Romania by January 2019<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tWidespread awareness to the Verint brand (as reported by recruitment companies)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tVerint Bucharest landing page had 7,662 page views (6,404 unique views)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tAverage time spent on page - 02:22 minutes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOpen positions landing page - 704 page views<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tA high CTR of 11% from landing page - to open positions page<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Xtra mile succeeded in \u2018doing it right\u2019 the first time, as Verint wanted.
        This meant choosing the right messages and language, establishing a winning team, defining the strategy, a tactical plan and methodology, and ensuring close collaboration between HR and Marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        TOOLS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        The process followed the very clear Xtra mile methodology for employer\u00a0branding, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLocalized candidate brochure<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tEducational videos featuring cyber intelligence, specifically created and adapted to the local market<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBranded collateral<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tScripts for recruiters that emphasize the EVPs and campaign messages<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDesign of the new offices with Verint\u2019s brand using the specific campaign\u2019s language<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCollaboration with local technology partners like Google, Microsoft and Oracle for employees training<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tParticipation in the main recruitment and professional fairs in Bucharest<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCollaboration with local technology partners like Google, Microsoft and <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOffice inauguration with officials from Romania and Israel<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLaunch of new social channels and website<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tXtraMileIcon<\/title><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tOrganic, paid and location-based campaigns specifically developed for Bucharest and Romania featuring the cyber intelligence technology<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Xtra mile helps Verint get Employer Branding effort right the first time. Dozens of employees began working at Verint\u2019s Cyber Intelligence Business Unit in Bucharest, Romania, soon after a widespread employer-branding campaign raised local awareness to the global cyber intelligence provider. <\/p>\n","protected":false},"featured_media":3830,"template":"","case_type":[257],"class_list":["post-2012","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","case_type-employer-branding"],"acf":[],"_links":{"self":[{"href":"https:\/\/xtra-mile.co\/ru\/wp-json\/wp\/v2\/case_studies\/2012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xtra-mile.co\/ru\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/xtra-mile.co\/ru\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":0,"href":"https:\/\/xtra-mile.co\/ru\/wp-json\/wp\/v2\/case_studies\/2012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xtra-mile.co\/ru\/wp-json\/wp\/v2\/media\/3830"}],"wp:attachment":[{"href":"https:\/\/xtra-mile.co\/ru\/wp-json\/wp\/v2\/media?parent=2012"}],"wp:term":[{"taxonomy":"case_type","embeddable":true,"href":"https:\/\/xtra-mile.co\/ru\/wp-json\/wp\/v2\/case_type?post=2012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}