B2B Marketing

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]

Current customers & beyond Most organizations devote their significant financial & physical resources to attracting new customers. Customer marketing, on the other hand, focuses on cultivating your existing customers’ loyalty, sparking their enthusiasm while preventing migration to your competitors, driving new sales within existing customers, and eventually earning you new customers as well. Past and […]

lSMG – a global cybersecurity education and intelligence group -announces majority stake acquisition in the Israeli marketing agency Xtra-Mile. ISMG is expected to invest more than NIS 200 M in the local market by 2025 Following the acquisition, Xtra Mile will significantly grow its global activities and provide employment opportunities to hundreds of people, specializing […]

As of 2020, almost 3 years post launch, TikTok has opened its cyber gates for businesses and has harnessed thousands of business accounts so far. As TikTok harbors an endless array of subcultures, all kinds of businesses use the platform to build awareness, create interest, and add spice to drive sales. Businesses found many of […]

Social Media in Thailand As part of our series of short insightful webinars, we invited our customers to say Sawasdee (“sah-wah-dee”) to the social media in Thailand with Ophir Penso, our very own marketing department manager at Xtra-Mile. With Thailand’s globalization, embracement of progressive ideas, and its digital revolution, the Thais have significantly broadened their […]

In this ever-changing environment, companies are expected to be transparent, ethical and responsible towards their stakeholders

The Coronavirus and resulting global crisis have completely changed the way we work and live.

In recent weeks, we have been witnessing impressive preparations by companies to cope with the new COVID-19 reality: remote working in quarantine surrounded by family

A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer.

The more we know about our competition allows us to better market our services and products, differentiate our brand from others, and focus on what’s profitable and valuable for our business.