B2B Marketing

We tell it like it is

Customer marketing 391X241 באנר לעמודD 1 - Customer Marketing – Putting Your B2B Customers in the Front Seat

Customer Marketing – Putting Your B2B Customers in the Front Seat

Current customers & beyond Most organizations devote their significant financial & physical resources to attracting new customers. Customer marketing, on the other hand, focuses on cultivating your existing customers’ loyalty, sparking their enthusiasm while preventing migration to your competitors, driving new sales within existing customers, and eventually earning you new customers as well. Past and […]
ISMG XM 391X241 באנר לעמוד - A significant acquisition in the marketing and media sector

A significant acquisition in the marketing and media sector

lSMG – a global cybersecurity education and intelligence group -announces majority stake acquisition in the Israeli marketing agency Xtra-Mile. ISMG is expected to invest more than NIS 200 M in the local market by 2025 Following the acquisition, Xtra Mile will significantly grow its global activities and provide employment opportunities to hundreds of people, specializing […]
B2B marketing on TikTok 391X241 באנר לעמוד - B2B marketing on TikTok

B2B marketing on TikTok

As of 2020, almost 3 years post launch, TikTok has opened its cyber gates for businesses and has harnessed thousands of business accounts so far. As TikTok harbors an endless array of subcultures, all kinds of businesses use the platform to build awareness, create interest, and add spice to drive sales. Businesses found many of […]
פייסבוק 1080x1080 100 - Social media in Thailand for B2B companies

Social media in Thailand for B2B companies

Social Media in Thailand As part of our series of short insightful webinars, we invited our customers to say Sawasdee (“sah-wah-dee”) to the social media in Thailand with Ophir Penso, our very own marketing department manager at Xtra-Mile. With Thailand’s globalization, embracement of progressive ideas, and its digital revolution, the Thais have significantly broadened their […]
Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) – Now More than Ever

In this ever-changing environment, companies are expected to be transparent, ethical and responsible towards their stakeholders
How to become a videoconference Rockstar

How to become a videoconference Rockstar

The Coronavirus and resulting global crisis have completely changed the way we work and live.
I See Your True Colors – Remote Employer Branding

I See Your True Colors – Remote Employer Branding

In recent weeks, we have been witnessing impressive preparations by companies to cope with the new COVID-19 reality: remote working in quarantine surrounded by family
An engaging employee experience shapes a killer employer brand

An engaging employee experience shapes a killer employer brand

A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer.
Know your enemy – How to spy on your competitions paid ads

Know your enemy – How to spy on your competitions paid ads

The more we know about our competition allows us to better market our services and products, differentiate our brand from others, and focus on what’s profitable and valuable for our business.
Beware the Cookie Monster: What Google's latest privacy announcement means for B2B marketers

Beware the Cookie Monster: What Google’s latest privacy announcement means for B2B marketers

Google announced its plans to phase out support for 3rd party cookies in Chrome by 2022. What steps should B2B marketers take now?
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