Spoiler: you probably guessed it – AI! Success on TikTok and Instagram comes down to consistency. It requires sticking to a posting schedule and speaking the platform’s language. But let’s be real, creating content can sometimes feel like an endless cycle, and creativity isn’t an on/off button. And don’t even get us started on […]
AI has become an essential tool in modern marketing, offering efficiency, scalability, and cost-effectiveness. But like any powerful tool, it comes with risks. To prove our point, this very blog post was generated by ChatGPT, demonstrating both its capabilities and limitations. So, let’s explore the potential risks of using AI in marketing and why […]
When we begin working with new clients, we often observe companies investing significant time and money into TikTok, only to end up with just 8 views on their videos and receive a single, often unrelated comment- like a Palestinian flag emoji. To help you avoid that frustration, here are 10 simple tips to boost your […]
Could you imagine that less than a decade ago, the pharmaceutical industry relied solely on face-to-face marketing? If you weren’t present at a conference or directly engaging with healthcare professionals, your marketing efforts simply didn’t exist. Now, leap ahead to 2023 –times have significantly changed. Digital marketing has become the cornerstone of modern pharmaceutical marketing […]
Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]
Current customers & beyond Most organizations devote their significant financial & physical resources to attracting new customers. Customer marketing, on the other hand, focuses on cultivating your existing customers’ loyalty, sparking their enthusiasm while preventing migration to your competitors, driving new sales within existing customers, and eventually earning you new customers as well. Past and […]
lSMG – a global cybersecurity education and intelligence group -announces majority stake acquisition in the Israeli marketing agency Xtra-Mile. ISMG is expected to invest more than NIS 200 M in the local market by 2025 Following the acquisition, Xtra Mile will significantly grow its global activities and provide employment opportunities to hundreds of people, specializing […]
As of 2020, almost 3 years post launch, TikTok has opened its cyber gates for businesses and has harnessed thousands of business accounts so far. As TikTok harbors an endless array of subcultures, all kinds of businesses use the platform to build awareness, create interest, and add spice to drive sales. Businesses found many of […]
Social Media in Thailand As part of our series of short insightful webinars, we invited our customers to say Sawasdee (“sah-wah-dee”) to the social media in Thailand with Ophir Penso, our very own marketing department manager at Xtra-Mile. With Thailand’s globalization, embracement of progressive ideas, and its digital revolution, the Thais have significantly broadened their […]
