B2B

Marketing is a fundamental aspect of both NGOs (Non-Governmental Organizations) and NPOs (Nonprofit Organizations), as well as commercial companies. However, the strategies and tactics employed by these entities often differ significantly due to their distinct goals, target audiences, and resources. The primary distinction lies in the objectives – NGOs and NPOs’ mission is typically related […]

Hey you! reading this! Where are you now? At the office? At home? Taking the dog out for a walk? Should we address you as a business? A customer? Or maybe a human being?    Traditionally, advertising was split into B2B and B2C, reflecting a clear divide between work and home. Yet, smartphones, social media, […]

Welcome to the intriguing world of Dark Social, a mysterious place where B2B brands often find themselves navigating through a fog of hidden content sharing. Dark Social refers to the under-the-radar sharing that happens via private messages, emails, and other elusive channels, hiding the true origins of content circulation. This veil of secrecy not only […]

Are we at the beginning of a new era of online interactions? Meta would like us to think so, as it launched Threads, a “text-based conversation app” backed by Instagram that promises to shift how users communicate and connect with a positive, refreshing, and engaging experience. In the short time since its launch, it has […]

We are honored and thrilled to have been recognized by Clutch as a 2022 Clutch top advertising agency for the 2nd year in a row.  Clutch is the top ratings and reviews platform for marketing and B2B companies. To qualify for a Clutch Leader Award, companies must demonstrate an exceptionally high level of ability to deliver top-tier […]

Winter. There’s a storm raging outside and here, in the office, brains are storming. We are in a team meeting trying to decipher, together, what’s the right, accurate, original concept for a new campaign for one of our customers. Brainstorming is a popular technique to break barriers down and find creative, productive solutions. It is […]