B2B

We tell it like it is

391X241 B - B2B? B2C? B2H

B2B? B2C? B2H

Hey you! reading this! Where are you now? At the office? At home? Taking the dog out for a walk? Should we address you as a business? A customer? Or maybe a human being?    Traditionally, advertising was split into B2B and B2C, reflecting a clear divide between work and home. Yet, smartphones, social media, […]
DS391X241 - Decoding Dark Social: Unraveling the Challenges and Smarter SEO Strategies for B2B Brands

Decoding Dark Social: Unraveling the Challenges and Smarter SEO Strategies for B2B Brands

Welcome to the intriguing world of Dark Social, a mysterious place where B2B brands often find themselves navigating through a fog of hidden content sharing. Dark Social refers to the under-the-radar sharing that happens via private messages, emails, and other elusive channels, hiding the true origins of content circulation. This veil of secrecy not only […]
Untitled design 13 - The Stitch about Threads

The Stitch about Threads

Are we at the beginning of a new era of online interactions? Meta would like us to think so, as it launched Threads, a “text-based conversation app” backed by Instagram that promises to shift how users communicate and connect with a positive, refreshing, and engaging experience. In the short time since its launch, it has […]
391X241 A2 - Once again, Xtra Mile has been recognized as a top B2B service provider by Clutch!

Once again, Xtra Mile has been recognized as a top B2B service provider by Clutch!

We are honored and thrilled to have been recognized by Clutch as a 2022 Clutch top advertising agency for the 2nd year in a row.  Clutch is the top ratings and reviews platform for marketing and B2B companies. To qualify for a Clutch Leader Award, companies must demonstrate an exceptionally high level of ability to deliver top-tier […]
A Lesson in Brainstorming

A Lesson in Brainstorming

Winter. There’s a storm raging outside and here, in the office, brains are storming. We are in a team meeting trying to decipher, together, what’s the right, accurate, original concept for a new campaign for one of our customers. Brainstorming is a popular technique to break barriers down and find creative, productive solutions. It is […]
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