Band the Brands Archives - Xtra-Mile Lifecycle Marketing

December 18, 2018

Band the Brands

Band the Brands, Employer Branding, EVP, Recruitment marketing

Since time immemorial, marketing has been involved, first and foremost, with company branding. Employer branding, on the other hand, is a relatively new philosophy that deals with the company’s branding and messaging to candidates and existing employees. What should be the relationship between company branding and employer branding?

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