Branding

In the modern business world, complying with Environmental, Social, and Governance (ESG) regulations is just the beginning. While meeting these standards is critical, it’s not enough in order to stay competitive. The real opportunity lies in transforming ESG efforts and successes into strategic assets that can elevate your brand, attract top talent, and enhance investor […]

As you understand from our attractive and teasing opening title, this post is about the subject line of emails or newsletters (in terms of marketing, obviously), and how you should write them to drive readers to open them. Among the millions of emails being sent daily (most of which is trash), you want to be […]

Is Personal Communications Enough to Give a Personal Feeling? Just now, as I sit to write this post, my telephone rings. On the line is a personalized voice message: “Hello, this is a special personal message for you. We have a unique offer…” For a long time now, the dominant trend in the world of […]

In today’s market, the struggle to get to the next customer is becoming more and more difficult. New technologies and tools launched on a daily basis have changed the rules of the marketing game. Social networks now empower consumers, changed the relationship between enterprises and their customers, and created a new reality that is difficult […]