AI has become an essential tool in modern marketing, offering efficiency, scalability, and cost-effectiveness. But like any powerful tool, it comes with risks. To prove our point, this very blog post was generated by ChatGPT, demonstrating both its capabilities and limitations. So, let’s explore the potential risks of using AI in marketing and why […]
When we begin working with new clients, we often observe companies investing significant time and money into TikTok, only to end up with just 8 views on their videos and receive a single, often unrelated comment- like a Palestinian flag emoji. To help you avoid that frustration, here are 10 simple tips to boost your […]
While extremely popular and a must in any marketing strategy, writing newsletters that get opened and read is extremely challenging. You have to come up with fresh ideas all the time and make sure that the topics speak your audience’s language. You have to pay attention to the call to action and click rates and […]
Writing a good blog post has its rules. It’s like following the recipe for your favorite cake – it has ingredients and directions that you must follow so that you get the results you want. What are the ingredients for a good blog post? The right topic and idea, of course. How do you find […]
Today’s job listings are full of ads for content-marketing writers, content managers, B2B content marketing managers and similar job titles. They all look for talented writers that can research and write materials and then gather analytics. This is not by chance. Companies seem to have finally discovered the value of content for their business. B2B […]
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