Employer Branding

We tell it like it is

Working magic with employee communities 391X241 באנר לעמודB - Creating & Maintaining Thriving Employee Communities

Creating & Maintaining Thriving Employee Communities

Join the club It was Darwin who recognized that humans travel in groups to maximize their chances of survival. However, the UCLA neuroscientist, Professor Matthew Lieberman, further excavated in his book that the human brain has evolved to value social connections as a reward in itself, and even more so, as a motivational catalyst. This […]
391X241EB in the Post Pandemic World - Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work The Law of the Jungle With the advent of the digital revolution and the Information Age, workplaces and Employer Branding have already begun undergoing dramatic changes, and the post-COVID era is forecasting further adjustments to content, technology, and employee advocacy. The Corona in 2020 emphasized the need […]
385x250 penguin - Employer Challenges in the Great Resignation Era

Employer Challenges in the Great Resignation Era

In the postpandemic world where the ‘new’ normal is no longer new, a whole new set of challenges have emerged in the work environment. According to Microsoft’s Work Trend Index, 41% of the workforce are considering quitting, remote job postings on LinkedIn increased over 5X since the pandemic, and hybrid/flexible work is here to stay. […]
The Next Generation of Employer Branding strategy: Purpose Marketing

The Next Generation of Employer Branding strategy: Purpose Marketing

World Employer Branding Day Conference 2020
Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) – Now More than Ever

In this ever-changing environment, companies are expected to be transparent, ethical and responsible towards their stakeholders
How to become a videoconference Rockstar

How to become a videoconference Rockstar

The Coronavirus and resulting global crisis have completely changed the way we work and live.
I See Your True Colors – Remote Employer Branding

I See Your True Colors – Remote Employer Branding

In recent weeks, we have been witnessing impressive preparations by companies to cope with the new COVID-19 reality: remote working in quarantine surrounded by family
An engaging employee experience shapes a killer employer brand

An engaging employee experience shapes a killer employer brand

A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer.
What’s your story? 

What’s your story? 

Did the title make you look? Did it make you notice it among the tons of marketing content you’re exposed to? This is how it works with a good story; when it’s interesting and appealing, it gets the work done.
Engaging Your CEO in Your Employer Branding Efforts

Engaging Your CEO in Your Employer Branding Efforts

who should champion employer-branding efforts? Obviously, HR and marketing lead the process. But how about the company’s CEO? Can a successful EB strategy be developed without the support of the CEO?

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