EVP

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391X241 B - B2B? B2C? B2H

B2B? B2C? B2H

Hey you! reading this! Where are you now? At the office? At home? Taking the dog out for a walk? Should we address you as a business? A customer? Or maybe a human being?    Traditionally, advertising was split into B2B and B2C, reflecting a clear divide between work and home. Yet, smartphones, social media, […]
EVPEmployee 1 - Turning EVP to employee experience 

Turning EVP to employee experience 

Say what? Considering that 90% of the current job market is candidate-driven (rather than by organizations), HR has had no choice but to evolve over the past 5-6 years to attract quality talent and retain employees.  Organizations are adding marketing strategies, expressing their unique DNA and value proposition, and aimed at employee satisfaction and retention. […]
391X241EB in the Post Pandemic World - Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work

Employer Branding in the Post-Pandemic World of Work The Law of the Jungle With the advent of the digital revolution and the Information Age, workplaces and Employer Branding have already begun undergoing dramatic changes, and the post-COVID era is forecasting further adjustments to content, technology, and employee advocacy. The Corona in 2020 emphasized the need […]
The Next Generation of Employer Branding strategy: Purpose Marketing

The Next Generation of Employer Branding strategy: Purpose Marketing

World Employer Branding Day Conference 2020
Engaging Your CEO in Your Employer Branding Efforts

Engaging Your CEO in Your Employer Branding Efforts

who should champion employer-branding efforts? Obviously, HR and marketing lead the process. But how about the company’s CEO? Can a successful EB strategy be developed without the support of the CEO?
Band the Brands

Band the Brands

Since time immemorial, marketing has been involved, first and foremost, with company branding. Employer branding, on the other hand, is a relatively new philosophy that deals with the company’s branding and messaging to candidates and existing employees. What should be the relationship between company branding and employer branding?
Employer Branding for professionals

Employer Branding for professionals

Hiring talented employees in today’s dynamic markets is one of the industry’s most challenging tasks. To recruit the best professionals, how you position your company, product or service is key. You have to have an Employer Value Proposition (EVP) that appeals to potential employees, specialized marketing content, and most importantly, you want your existing employees to be the ones describing your culture and company environment to those potential employees and passive candidates out there.
Talent mobility and diversity - the not so odd couple

Talent mobility and diversity – the not so odd couple

At first glance, these might seem like an odd couple. Talent mobility is an internal issue, about shifting and switching people within the company both vertically and horizontally. Diversity, by contrast is achieved by a willingness to adopt a broadminded hiring culture.
The duet of employer branding

The duet of employer branding

Employer branding, which has become somewhat of an industry buzzword, especially among hi-tech companies and large enterprises, is where HR and marketing, two departments that don’t usually have much overlap, must come together and work as a team.
Five Recruiting Myths that Prevent You from Getting the Best Employees

Five Recruiting Myths that Prevent You from Getting the Best Employees

Recruiting skilled employees in the tech industry is no simple task. The high demand, coupled with the rate that new start-ups are being created, means that the power is in the hands of the job-seekers. There is a reason that this is an industry known for its high salaries and perks
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