marketing agency

2023 was a seismic year for social media, marked by monumental changes that left an irreversible mark on the digital landscape. From the rise of Gen AI to the explosive growth of short-form video platforms and Twitter’s rebranding to ‘X,’ the social media sphere experienced shifts that set the stage for what promises to be […]

In this ever-changing environment, companies are expected to be transparent, ethical and responsible towards their stakeholders

The Coronavirus and resulting global crisis have completely changed the way we work and live.

In recent weeks, we have been witnessing impressive preparations by companies to cope with the new COVID-19 reality: remote working in quarantine surrounded by family

A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer.

The more we know about our competition allows us to better market our services and products, differentiate our brand from others, and focus on what’s profitable and valuable for our business.

Cohort Analysis, the New Big Data Digital Marketing The marketing world is changing. It is going through numerous transformations, which are characterized mainly by a change in the concept of focus. Today, most sophisticated marketing tactics engage less marketing channels and target more specific audiences. The days of agencies saying “give me a million dollars […]