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Corporate Social Responsibility (CSR) – Now More than Ever

In this ever-changing environment, companies are expected to be transparent, ethical and responsible towards their stakeholders

How to become a videoconference Rockstar

The Coronavirus and resulting global crisis have completely changed the way we work and live.

I See Your True Colors – Remote Employer Branding

In recent weeks, we have been witnessing impressive preparations by companies to cope with the new COVID-19 reality: remote working in quarantine surrounded by family

An engaging employee experience shapes a killer employer brand

A killer employer brand, whether communicated internally to employees or externally to potential employees, is one that reflects the authentic experience employees have with the company as an employer.
Know your enemy – how to spy on your competitions paid ads

Know your enemy – How to spy on your competitions paid ads

The more we know about our competition allows us to better market our services and products, differentiate our brand from others, and focus on what’s profitable and valuable for our business.
Cohort Marketing

The Power of One, the Power of Many

Cohort Analysis, the New Big Data Digital Marketing The marketing world is changing. It is going through numerous transformations, which are characterized mainly by a change in the concept of focus. Today, most sophisticated marketing tactics engage less marketing channels and target more specific audiences. The days of agencies saying “give me a million dollars […]

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