Marketing Strategy Archives - Xtra-Mile Lifecycle Marketing

September 1, 2024

Turning ESG Compliance into Strategic Success

Branding, Corporate social responsibility, Corporate social responsibility (CSR), Employer Branding, ESG, Marketing Strategy, sustainability

In the modern business world, complying with Environmental, Social, and Governance (ESG) regulations is just the beginning. While meeting these standards is critical, it’s not enough in order to stay competitive. The real opportunity lies in transforming ESG efforts and successes into strategic assets that can elevate your brand, attract top talent, and enhance investor […]

December 5, 2023

How should war-affected Israeli companies face the world?

B2B Digital Marketing, B2B Markeing Israel, B2B Marketing Agency, Marketing Strategy

As Featured in Globes- Israel Business News. “In testing times, and with world opinion divided, Israeli companies operating internationally need to project strength”, says marketing expert Sharon Israel. Ever since the cruel, bloody, and deadly day of Saturday, October 7th, our routine has shattered in every possible way. Our country is engulfed in deep sorrow […]

September 26, 2023

Our Prescription for Marketing Success in The Pharma Industry

B2B Marketing, Marketing Strategy, Marketing Strategy for Medical Devices Company, pharma

Could you imagine that less than a decade ago, the pharmaceutical industry relied solely on face-to-face marketing? If you weren’t present at a conference or directly engaging with healthcare professionals, your marketing efforts simply didn’t exist. Now, leap ahead to 2023 –times have significantly changed. Digital marketing has become the cornerstone of modern pharmaceutical marketing […]

January 11, 2023

Omnichannel Marketing

B2B Digital Marketing, B2B Marketing, Digital Marketing, Marketing Strategy

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]

January 11, 2023

Instagram for EB

Employee Recruitment, Employer Branding, Marketing Strategy, Recruitment marketing, Social Media Marketing, SocialMedia

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]