Marketing Strategy

We tell it like it is

War affected 391X241 - How should war-affected Israeli companies face the world?

How should war-affected Israeli companies face the world?

As Featured in Globes- Israel Business News. “In testing times, and with world opinion divided, Israeli companies operating internationally need to project strength”, says marketing expert Sharon Israel. Ever since the cruel, bloody, and deadly day of Saturday, October 7th, our routine has shattered in every possible way. Our country is engulfed in deep sorrow […]
The Pharma Industry B 830X380 copy 2 - Our Prescription for Marketing Success in The Pharma Industry

Our Prescription for Marketing Success in The Pharma Industry

Could you imagine that less than a decade ago, the pharmaceutical industry relied solely on face-to-face marketing? If you weren’t present at a conference or directly engaging with healthcare professionals, your marketing efforts simply didn’t exist. Now, leap ahead to 2023 –times have significantly changed. Digital marketing has become the cornerstone of modern pharmaceutical marketing […]
- Omnichannel Marketing

Omnichannel Marketing

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]
Instagram blog A2 391x241 1 - Instagram for EB

Instagram for EB

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]
- Weibo 101

Weibo 101

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?
385x250 10 - How To Translate Western Marketing for an Eastern Audience

How To Translate Western Marketing for an Eastern Audience

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?
385X250 9 - WeChat 101 - What should B2B marketers know about the Chinese super platform

WeChat 101 – What should B2B marketers know about the Chinese super platform

What should B2B marketers know about the Chinese super-platform?
APAC

5 Must-Try 2021 Video Marketing Insights

5 Must-Try 2021 Video Marketing Insights
Social Media

Tips for Marketing Your Brand in China

Tips for Marketing Your Brand in China
Five Essential Social-Media Channels for Marketing Your Brand in China

Five Essential Social-Media Channels for Marketing Your Brand in China

Social-Media Channels for Marketing Your Brand in China
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