Marketing Strategy

Why Should Your B2B Use Omnichannel Marketing? It’s omnichannel time! B2B buyers today make decisions using 6-10 (or even more) different channels, which made omnichannel marketing increasingly popular among all marketers, including B2B ones. McKinsey and Co.’s research points out that omnichannel marketing is 83% more effective than all other methods of reaching and interacting […]

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?

What should B2B marketers know about the Chinese super-platform?

5 Must-Try 2021 Video Marketing Insights

Tips for Marketing Your Brand in China

Social-Media Channels for Marketing Your Brand in China

The key to creating a successful brand on LinkedIn is a quality community around your brand and a professional content strategy.

The key to creating a successful brand on LinkedIn is a quality community around your brand and a professional content strategy.