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391X241 B - B2B? B2C? B2H

B2B? B2C? B2H

Hey you! reading this! Where are you now? At the office? At home? Taking the dog out for a walk? Should we address you as a business? A customer? Or maybe a human being?    Traditionally, advertising was split into B2B and B2C, reflecting a clear divide between work and home. Yet, smartphones, social media, […]
391X241 1 - 6 Social Media Trends to Look Out for in 2024

6 Social Media Trends to Look Out for in 2024

2023 was a seismic year for social media, marked by monumental changes that left an irreversible mark on the digital landscape. From the rise of Gen AI to the explosive growth of short-form video platforms and Twitter’s rebranding to ‘X,’ the social media sphere experienced shifts that set the stage for what promises to be […]
What CISO Want B3 830X380 - 4 Tips For Marketing with CISOs

4 Tips For Marketing with CISOs

When it comes to CISOs, not all digital content is equal  4 tips for Engaging CISOs from ISMG and the Cyntia Institute   Cybersecurity is an ever-evolving field, and staying ahead of the curve is critical for today’s CISOs. In such a fast-paced industry, digital content is an excellent way for marketers to engage with […]
A Lesson in Brainstorming

A Lesson in Brainstorming

Winter. There’s a storm raging outside and here, in the office, brains are storming. We are in a team meeting trying to decipher, together, what’s the right, accurate, original concept for a new campaign for one of our customers. Brainstorming is a popular technique to break barriers down and find creative, productive solutions. It is […]
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