Recruitment marketing

Instagram – A new generation of Employer Branding 79% of job applicants search for jobs on social media. While platforms like LinkedIn and Facebook have become obvious methods for companies to promote their employer brand, with 76% of organizations already using them, Instagram is often wrongfully overlooked. Especially since 90% of Instagram users follow and […]

Did the title make you look? Did it make you notice it among the tons of marketing content you’re exposed to? This is how it works with a good story; when it’s interesting and appealing, it gets the work done.

who should champion employer-branding efforts? Obviously, HR and marketing lead the process. But how about the company’s CEO? Can a successful EB strategy be developed without the support of the CEO?

Since time immemorial, marketing has been involved, first and foremost, with company branding. Employer branding, on the other hand, is a relatively new philosophy that deals with the company’s branding and messaging to candidates and existing employees. What should be the relationship between company branding and employer branding?

Hiring talented employees in today’s dynamic markets is one of the industry’s most challenging tasks. To recruit the best professionals, how you position your company, product or service is key.

Hiring talented employees in today’s dynamic markets is one of the industry’s most challenging tasks. To recruit the best professionals, how you position your company, product or service is key. You have to have an Employer Value Proposition (EVP) that appeals to potential employees, specialized marketing content, and most importantly, you want your existing employees to be the ones describing your culture and company environment to those potential employees and passive candidates out there.

EBI is active in over 30 countries, with an international client base includes major global industrial and service corporations such as Ikea, SAP, IBM and Daimler Benz

In February 2018 we asked industry experts from leading employer branding vendors around the world the following question. What is the best employer branding initiative you have seen and why?

At first glance, these might seem like an odd couple. Talent mobility is an internal issue, about shifting and switching people within the company both vertically and horizontally. Diversity, by contrast is achieved by a willingness to adopt a broadminded hiring culture.

Employer branding, which has become somewhat of an industry buzzword, especially among hi-tech companies and large enterprises, is where HR and marketing, two departments that don’t usually have much overlap, must come together and work as a team.