social media

With Chapt GPT becoming more and more common as a tool for content writers, we need to make sure that it is only a tool and not doing all of the work for us. The thing is, that GPT has an eerily consistent tone and style to its response from word choice, grammar, vocabulary, and […]

Welcome to the intriguing world of Dark Social, a mysterious place where B2B brands often find themselves navigating through a fog of hidden content sharing. Dark Social refers to the under-the-radar sharing that happens via private messages, emails, and other elusive channels, hiding the true origins of content circulation. This veil of secrecy not only […]

2023 was a seismic year for social media, marked by monumental changes that left an irreversible mark on the digital landscape. From the rise of Gen AI to the explosive growth of short-form video platforms and Twitter’s rebranding to ‘X,’ the social media sphere experienced shifts that set the stage for what promises to be […]

Platforms including TikTok, LinkedIn, Facebook, and Telegram have been overwhelmed with a surge of violent and distressing content. Compounding this issue, the rampant spread of fake news has intensified, exploiting the already chaotic digital landscape.  So, how can we navigate through the fog of digital warfare in these tumultuous times? Our Content and Social Media […]

With over a billion users worldwide, TikTok keeps taking the world by storm. Using music, filters, and other effects, to generate creative short videos, it has far surpassed the child’s play or teenage pop culture often alluded to this platform. From recipes and travel blogs through fan facts and activism, all the way up to […]

Imagine how honored we were at Xtra-mile to learn we have received no less than 4(!!!!) badges including the ‘top advertising marketing agencies’ award for 2021 from Clutch. Being recognized as among the best on Clutch in the marketing industry has boasted our teams at Xtra-mile as well as our clients. Clutch, the leading ratings […]

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?

Are you failing your business by using a one-size-fits-all marketing strategy all over the world?

What should B2B marketers know about the Chinese super-platform?

Tips for Marketing Your Brand in China