Strategy

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A Lesson in Brainstorming

A Lesson in Brainstorming

Winter. There’s a storm raging outside and here, in the office, brains are storming. We are in a team meeting trying to decipher, together, what’s the right, accurate, original concept for a new campaign for one of our customers. Brainstorming is a popular technique to break barriers down and find creative, productive solutions. It is […]
10 Things You need to know about email Subject Lines

10 Things You need to know about email Subject Lines

As you understand from our attractive and teasing opening title, this post is about the subject line of emails or newsletters (in terms of marketing, obviously), and how you should write them to drive readers to open them. Among the millions of emails being sent daily (most of which is trash), you want to be […]

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