LinkedIn and Edelman performed a survey with over 3,000 Decision-Makers on the impact of Thought Leadership and reached significant conclusions:
50% of Decision-Makers spent one hour or more per week reading Thought Leadership
content on LinkedIn
59% of Decision-Makers agree that an organization’s Thought Leadership is a more trustworthy basis than its marketing materials and its product sheets.
98% of Decision-Makers say that Thought Leadership can be effective in enhancing their perception of an organization
Thought-Leadership is far more than sharing your brand’s content via an executive’s profile. It’s about building the right network, engaging in conversation, creating insightful content, forming online relationships, and keeping an authentic voice. Once done right, a Thought-Leadership plan can act as an amplifier to your brand’s marketing efforts.
At Xtra-Mile, we’ve developed a holistic approach that practices different methodologies while establishing a unique and personal tone of voice.
After studying and analyzing LinkedIn Top Voices, we have developed our very own methodology to identify Executives' online persona, and create their true voice, differentiated from other leaders and professionals.
Brand Discovery Markets and business personas, solutions and
USPs, target audiences
Online Persona Personality Thought Leadership matrix.
Crafting messaging, creatives, and content formats, creating the optimal content mix to convey our messages.
P2P campaigns management.
Monthly insights and
of audience engagement,
# and mentions strategy,
market positioning, and
We are B2B marketing experts and understand the leading Decision-Makers in every organization we serve.
We have in-depth knowledge of the nature of the B2B market, its unique aspects and characteristics. We know how audiences feel, behave, and act on Social Media and how it affects the brand’s entire digital
Our vast experience in Digital Marketing, Employer
Branding, and Social Media management allows us to
implement best practices and global benchmarks for
your brand’s success.