4 Tips for Creating a Killer Facebook Video Ad

Facebook video ads are some of the most effective advertising formats to keep your audience’s attention by showing your brand’s personality while connecting emotionally.

This is why we’ve gone ahead and put together these 4 tips to create a killer Facebook ad.

Go on and get scrolling.

Tip #1 – Tell a Story

This is trivial for success.

The first thing you need to think of when creating a video is to think about the pain points of your target audience and create a story for your video ad around those points. 

A good story will capture the attention of your audience right by the start and keep them captivated until the very end (or close to it).


Tip #2 – Don’t Expect Users to Listen

When making your video, step into your audience’s shoes. They might be on their daily commute, in a public space, at work or without their headphones. 

In short, they might not be able to put on the sound even if they wanted to.
So, be smart, and make sure to communicate the message – add subtitles if needed!


Tip #3 – Meet Facebook’s 20% Text Requirements

When you are posting an ad on Facebook, your image is not allowed to have more
 than 20% of text in it. 

The same applies for videos and it is very important that your chosen thumbnail
(the still image displayed) complies with the requirement, so choose wisely.


Tip #4 – It is Easier than you Think!

If you’re not comfortable with your filming skills and you don’t have any quality marketing or product videos, don’t you worry. 

You can still create killer Facebook Video ads using images or short videos/boomerangs.

Don’t know where to start? There are tons of options! Facebook recently added a new feature that allows you to take your static images and convert them into a video ad. 

This Facebook tool even offers a template that allows you to upload a single static image and add motion to it! ANIMOTO is also a great tool that will take your videos to the next level.


Go ahead and try them!

We hope these tips help you create your next killer Facebook video ad!

contact us for more details.

Table of Contents


Xtra mile is a B2B lifecycle-marketing agency that operates in Israel, Europe, and the United States.

With over 15 years of experience working with leading customers in the high-tech, medical and technology industries, Xtra mile helps businesses increase customer lifetime value (CLV) while dramatically reducing customer acquisition 
cost (CAC).

Xtra mile provides A-Z marketing services that drive results. From engaging new prospects with digital campaigns to create marketing qualified leads (MQLs), through account-based maximization of sales qualified leads (SQLs), to the retention and increased CLV for existing customers, we are a 360-degree marketing-services provider that walks the marketing journey.

In today’s transformative economy, we integrate a coherent system that leverages customer engagement from acquisition to retention and offer clear marketing methodologies and processes that truly improve the bottom line. 

We are proud of our team of seasoned professionals in all marketing fields – from digital marketing and social media experts, through content writing to marketing strategists. 

All this knowledge and hands-on best practices are put at the disposal of our customers and help them succeed in today’s competitive space.

As a lifecycle-marketing agency, we do not only take care of customer-facing marketing.
We also work closely with businesses in employer-branding strategies that create their unique character brands. 

We help companies deliver the right message to differentiate themselves among their potential employees’ market, hire top talent, and maintain the best employees through ongoing iComm activities.

At Xtra mile, we do go the proverbial extra mile for our customers.

Ready when you are!

Let’s work together to create game-changing experiences

Apply for a job