Facebook video ads are some of the most effective advertising formats to keep your audience’s attention by showing your brand’s personality while connecting emotionally.
This is why we’ve gone ahead and put together these 4 tips to create a killer Facebook ad.
Go on and get scrolling.
Tip #1 – Tell a Story
This is trivial for success.
The first thing you need to think of when creating a video is to think about the pain points of your target audience and create a story for your video ad around those points.
A good story will capture the attention of your audience right by the start and keep them captivated until the very end (or close to it).
Tip #2 – Don’t Expect Users to Listen
When making your video, step into your audience’s shoes. They might be on their daily commute, in a public space, at work or without their headphones.
In short, they might not be able to put on the sound even if they wanted to.
So, be smart, and make sure to communicate the message – add subtitles if needed!
Tip #3 – Meet Facebook’s 20% Text Requirements
When you are posting an ad on Facebook, your image is not allowed to have more
than 20% of text in it.
The same applies for videos and it is very important that your chosen thumbnail
(the still image displayed) complies with the requirement, so choose wisely.
Tip #4 – It is Easier than you Think!
If you’re not comfortable with your filming skills and you don’t have any quality marketing or product videos, don’t you worry.
You can still create killer Facebook Video ads using images or short videos/boomerangs.
Don’t know where to start? There are tons of options! Facebook recently added a new feature that allows you to take your static images and convert them into a video ad.