Marcom

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Digital Marcom – Digital or Marcom?

Digital Marcom – Digital or Marcom?

Both, actually. Digital marcom is the natural transition from physical to digital and then again to physical. Marketing communications (or marcom) professionals are experts in communicating a company’s strategy, vision and values, converting them into messages that bring exposure and lead to sales. Traditional marcom uses predominantly offline tools to increase awareness, promote a product […]

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