programmatic marketing

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Programmatic Marketing - Digital Marketing

Programmatic Marketing – What Is It? Who Needs It?

Programmatic marketing is “the process of buying and selling media in an automated fashion”. In other words, artificial intelligence is used to decide, in real time, what ad to show, to which target audience, where and when and over which platform, that is, desktop, mobile, video, social media and even TV. According to eMarketer, “more […]

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