Resources

How romantic. Valentine’s Day is here and the cool, beautiful nights put us in a romantic mood. Yes, yes, in marketing too. So in preparation for Valentine’s Day, we wanted to talk a little about marketing ‘couples’ , or what is also known as Co-Marketing (commensal marketing). Just like a family, co-marketing is a couple […]

Today, everybody knows that the components of classic marketing – billboards, public relations and TV commercials – no longer stand on their own. Everybody also knows that the world today is online, relationships are forged online, ads are placed in Google, and that content is king. But knowing all this is not enough. What people […]

The 3 main aspects of product and co-marketing to help you navigate this jungle Working as a partner or reseller with big software companies such as Microsoft, Oracle and IBM or big Lo-Tech companies like Dorot Control Valves can be daunting, especially when each company has completely different rules and guidelines regarding the marketing of […]

Pinterest, the world’s virtual pin board, became popular in 2012 as it grew exponentially to become everyone’s favorite new social network. The idea is simple – if you see a picture of something you like, pin it! You can organize different boards, follow other like-minded users and spend your time joyfully pinning, re-pinning, viewing and […]

“Viral” seems to be the buzzword that never dies, and with good reason. When a marketing campaign goes viral, and we mean really VIRAL, your company or product is given center stage at the world’s biggest rock festival! Your exposure grows exponentially which means that your return on investment is pretty much the highest it […]

Using Distribution Channels to Gain More Marketing Opportunities Cooperation with distributors is an effective way to improve your bottom line. Before choosing a distributor, however, decide which are the channels that are appropriate for you and your company (retail, Value Added Reseller (VAR) or system integrator), create a business plan, and make sure you have […]

 Partnership will bring together cutting-edge digital teaching and learning tools with leading instructional curriculum to improve teacher effectiveness and student achievement NEW YORK – August 9, 2012 – In another step toward personalizing learning in K-12 classrooms, McGraw-Hill Education today announced an exclusive partnership with educational innovator Time To Know to develop an all-digital, data-driven […]

As it furthers its credentials in the online TV and video markets, RayV Technologies is claiming to have introduced an innovative platform that revolutionises the way users view live TV and VOD content on their PCs. The news comes just weeks after RayV  announced a partnership with open cloud technology and services firm BlueSnap to bring about what […]

In today’s super dynamic markets, customers know exactly what they want. Nearly 50% of customers in the B2B segment look for information on line before they decide what to buy, and most of them contact a vendor only in the fourth stage of the purchasing process – that is, after they shopped around and found […]

The television experience has long become more than just sitting in the living room, in front of the small screen. Web-based television experience, such as Torrent sharing, direct downloads and streaming are nowadays an inseperable part of television watching. An Israeli startup named RayV, which unveiled its technology in March 2012, now hopes to introduce the […]