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The 3 main aspects of product and co-marketing to help you navigate this jungle Working as a partner or reseller with big software companies such as Microsoft, Oracle and IBM or big Lo-Tech companies like Dorot Control Valves can be daunting, especially when each company has completely different rules and guidelines regarding the marketing of […]

Pinterest, the world’s virtual pin board, became popular in 2012 as it grew exponentially to become everyone’s favorite new social network. The idea is simple – if you see a picture of something you like, pin it! You can organize different boards, follow other like-minded users and spend your time joyfully pinning, re-pinning, viewing and […]

“Viral” seems to be the buzzword that never dies, and with good reason. When a marketing campaign goes viral, and we mean really VIRAL, your company or product is given center stage at the world’s biggest rock festival! Your exposure grows exponentially which means that your return on investment is pretty much the highest it […]

In today’s super dynamic markets, customers know exactly what they want. Nearly 50% of customers in the B2B segment look for information on line before they decide what to buy, and most of them contact a vendor only in the fourth stage of the purchasing process – that is, after they shopped around and found […]

When you’re happy with a product you just bought or a service you received you tell everybody. This is exactly the principle behind buzz marketing or viral marketing. Give your customers a quality product or service and they will tell their friends, doing your marketing for free. Ambassadors of Good Will Buzz marketing is in […]

There is a difference between telling people about a product or service and allowing them to experience and discover their benefits. Experiential marketing is a relatively new marketing method that is rapidly gaining momentum because it manages to ‘push the right buttons’ in consumers. As a holistic concept that arouses all senses (sight, hearing, touch, […]

By nature, startups focus on product development rather than on marketing. As opposed to more established companies, however, it is the young companies that should invest their efforts in creating a business identity and awareness to their existence. Where should they start? How can they prepare and take proper action to raise capital, overcome the […]

In today’s market, the struggle to get to the next customer is becoming more and more difficult. New technologies and tools launched on a daily basis have changed the rules of the marketing game. Social networks now empower consumers, changed the relationship between enterprises and their customers, and created a new reality that is difficult […]