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In today’s super dynamic markets, customers know exactly what they want. Nearly 50% of customers in the B2B segment look for information on line before they decide what to buy, and most of them contact a vendor only in the fourth stage of the purchasing process – that is, after they shopped around and found […]

When you’re happy with a product you just bought or a service you received you tell everybody. This is exactly the principle behind buzz marketing or viral marketing. Give your customers a quality product or service and they will tell their friends, doing your marketing for free. Ambassadors of Good Will Buzz marketing is in […]

There is a difference between telling people about a product or service and allowing them to experience and discover their benefits. Experiential marketing is a relatively new marketing method that is rapidly gaining momentum because it manages to ‘push the right buttons’ in consumers. As a holistic concept that arouses all senses (sight, hearing, touch, […]

By nature, startups focus on product development rather than on marketing. As opposed to more established companies, however, it is the young companies that should invest their efforts in creating a business identity and awareness to their existence. Where should they start? How can they prepare and take proper action to raise capital, overcome the […]

In today’s market, the struggle to get to the next customer is becoming more and more difficult. New technologies and tools launched on a daily basis have changed the rules of the marketing game. Social networks now empower consumers, changed the relationship between enterprises and their customers, and created a new reality that is difficult […]