Our Blog

The fiscal year is slowly drawing to its end, and almost always there is some budget left. Investing in marketing in the last quarter of the year is very effective, as it takes advantage of your own budget while allowing your customers to take advantage of their surplus too. What Does this Mean? As a […]

The Secret of Success in Football – and in Business A minute after it’s over, we cannot let it pass by us without relating to one of the world’s biggest sports events, which fills our nights in staring, our houses with friends and our bellies with nuts. Trying to think about a marketing post on […]

What is B2B marketing and how does it differ from B2C? Let’s begin with a somewhat different interpretation that we give to the concept of B2B – B2B is: Businesspeople to Businesspeople. Why? Because, after all, what is a business relationship but a long-term relationship between specific people that happen to be engaged in professional […]

Guerilla is the opposite of a gorilla. Guerilla is small, focused, creative, original, sharp, distinct and, most of all, low cost. A gorilla is not. Guerilla marketing relies on capabilities, not on resources; on the ability to turn talent, knowledge, tricks and business intelligence into something creative. A minor but smart battle that can promote […]

It is amazing how the more technology makes strides and marketing becomes more and more digital we look for ways to go back in time, to the real (not virtual) relationship with our customers, to the encounter with those who truly know us and what we like, to the people that care for us. This […]

How romantic. Valentine’s Day is here and the cool, beautiful nights put us in a romantic mood. Yes, yes, in marketing too. So in preparation for Valentine’s Day, we wanted to talk a little about marketing ‘couples’ , or what is also known as Co-Marketing (commensal marketing). Just like a family, co-marketing is a couple […]

Today, everybody knows that the components of classic marketing – billboards, public relations and TV commercials – no longer stand on their own. Everybody also knows that the world today is online, relationships are forged online, ads are placed in Google, and that content is king. But knowing all this is not enough. What people […]

The 3 main aspects of product and co-marketing to help you navigate this jungle Working as a partner or reseller with big software companies such as Microsoft, Oracle and IBM or big Lo-Tech companies like Dorot Control Valves can be daunting, especially when each company has completely different rules and guidelines regarding the marketing of […]

Pinterest, the world’s virtual pin board, became popular in 2012 as it grew exponentially to become everyone’s favorite new social network. The idea is simple – if you see a picture of something you like, pin it! You can organize different boards, follow other like-minded users and spend your time joyfully pinning, re-pinning, viewing and […]

“Viral” seems to be the buzzword that never dies, and with good reason. When a marketing campaign goes viral, and we mean really VIRAL, your company or product is given center stage at the world’s biggest rock festival! Your exposure grows exponentially which means that your return on investment is pretty much the highest it […]