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Through a magnifying glass you can clearly see that B2C companies do more creative than B2B companies. But the trend is changing, and the need for creative between businesses is growing. One of the most prominent tools in B2C is brand character – that illustrated or animated image that identifies with a brand, is part […]

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran’ LinkedIn features you may still not be aware of that can help you market your company and services better. Keyword […]

Social-media marketing enables businesses to reach more customers, have them interact with a brand and build a strong presence online. However, many companies create social pages and then fail to get people to become members, customers or advocates. All they get is a sporadic Like. To make social pages a powerful digital marketing platform, people […]

LinkedIn today is much more than a professional platform for connecting people. It is where you establish your presence and that of your B2B business, connect with   people, and then attract them to see what you do and what you can offer them. Today’s LinkedIn is a powerful platform where decision makers can get […]

Today’s job listings are full of ads for content-marketing writers, content managers, B2B content marketing managers and similar job titles. They all look for talented writers that can research and write materials and then gather analytics. This is not by chance. Companies seem to have finally discovered the value of content for their business. B2B […]

Cohort Analysis, the New Big Data Digital Marketing The marketing world is changing. It is going through numerous transformations, which are characterized mainly by a change in the concept of focus. Today, most sophisticated marketing tactics engage less marketing channels and target more specific audiences. The days of agencies saying “give me a million dollars […]

In today’s constantly shifting markets, many companies decide not to invest time and resources training marketing personnel, perfecting SEO methods, embarking on large-scale online campaigns, or writing content for a variety of channels and media types. In looking for external marketing agencies to accomplish their marketing and sales strategy, businesses are looking for the optimum […]

Winter. There’s a storm raging outside and here, in the office, brains are storming. We are in a team meeting trying to decipher, together, what’s the right, accurate, original concept for a new campaign for one of our customers. Brainstorming is a popular technique to break barriers down and find creative, productive solutions. It is […]

As you understand from our attractive and teasing opening title, this post is about the subject line of emails or newsletters (in terms of marketing, obviously), and how you should write them to drive readers to open them. Among the millions of emails being sent daily (most of which is trash), you want to be […]

Is Personal Communications Enough to Give a Personal Feeling? Just now, as I sit to write this post, my telephone rings. On the line is a personalized voice message: “Hello, this is a special personal message for you. We have a unique offer…” For a long time now, the dominant trend in the world of […]