Our Blog

Programmatic marketing is “the process of buying and selling media in an automated fashion”. In other words, artificial intelligence is used to decide, in real time, what ad to show, to which target audience, where and when and over which platform, that is, desktop, mobile, video, social media and even TV. According to eMarketer, “more […]

“A good name is rather to be chosen than great riches, and loving favor rather than silver and gold” (Proverbs 22:1). The principle behind this passage is self-explanatory, and as valid today as it was when it was originally written. Today, branding is at the core of a company’s DNA, and it applies to product, […]

Writing a good blog post has its rules. It’s like following the recipe for your favorite cake – it has ingredients and directions that you must follow so that you get the results you want. What are the ingredients for a good blog post? The right topic and idea, of course. How do you find […]

Through a magnifying glass you can clearly see that B2C companies do more creative than B2B companies. But the trend is changing, and the need for creative between businesses is growing. One of the most prominent tools in B2C is brand character – that illustrated or animated image that identifies with a brand, is part […]

LinkedIn ceased being just a professional network for people to post their resume and connect with peers a long time ago. Today, it is widely recognized as a powerful marketing engine. Here are some ‘veteran’ LinkedIn features you may still not be aware of that can help you market your company and services better. Keyword […]

Social-media marketing enables businesses to reach more customers, have them interact with a brand and build a strong presence online. However, many companies create social pages and then fail to get people to become members, customers or advocates. All they get is a sporadic Like. To make social pages a powerful digital marketing platform, people […]

LinkedIn today is much more than a professional platform for connecting people. It is where you establish your presence and that of your B2B business, connect with   people, and then attract them to see what you do and what you can offer them. Today’s LinkedIn is a powerful platform where decision makers can get […]

Today’s job listings are full of ads for content-marketing writers, content managers, B2B content marketing managers and similar job titles. They all look for talented writers that can research and write materials and then gather analytics. This is not by chance. Companies seem to have finally discovered the value of content for their business. B2B […]

Cohort Analysis, the New Big Data Digital Marketing The marketing world is changing. It is going through numerous transformations, which are characterized mainly by a change in the concept of focus. Today, most sophisticated marketing tactics engage less marketing channels and target more specific audiences. The days of agencies saying “give me a million dollars […]

In today’s constantly shifting markets, many companies decide not to invest time and resources training marketing personnel, perfecting SEO methods, embarking on large-scale online campaigns, or writing content for a variety of channels and media types. In looking for external marketing agencies to accomplish their marketing and sales strategy, businesses are looking for the optimum […]